Genius Loci, Audience Award et Gold medal at the International Exhibition of Inventions in Geneva 2023
Genius Loci, Public Prize and Gold Medal at the International Exhibition of Inventions in Geneva 2023
The future of heritage is being written on Genius Loci
Participatory
Sustainable
Economic
For cities, towns or territories
Connected medals at an affordable cost, to promote local heritage by giving an active role to citizens
Monuments and architecture
An historical structure, a listed house, a forgotten ruin or an architect's villa...
Summits and natural parks
A mountaintop, a river, a hill, an isolated rock, the wonders of nature...
Local legends
Fairies, goblins, witches, elves, kobolds... myths hiding deep in our woods...
Neighborhood life
A street, a district, a playground, a school, a square, a market, a port...
Regional characters
Famous people, artists, generals, scholars… or simple citizens who have left their mark...
Shops and cafes
An irresistible bistro, a local business, a family grocer, a vineyard or terroir...
Personal places
Personal places, graves or places of meditation...
Preserve and value your local heritage with GeniusLoci
Created for the 200'000 towns and villages of Europe, our product is both physical and digital. It is a series of stainless steel medals 10 cm across, each uniquely engraved with the name of the town or region and a QR code in the center. With a simple phone scan, wanderers can discover a digital space that reveals the secrets of a place.
Digital space
- Places management
- Content co-creation
- Statistics
Stainless steel medal for each place
WebApp
- Original and emotional content
- Immediately accessible
- Translations in 1 click
Preserve and value your local heritage with GeniusLoci.
Created for the 200'000 towns and villages of Europe, our product is both physical and digital. It is a series of stainless steel medals 10 cm across, each uniquely engraved with the name of the town or region and a QR code in the center. With a simple phone scan, wanderers can discover a digital space that reveals the secrets of a place.
Digital space
- Places management
- Content co-creation
- Statistics
WebApp
- Original and emotional content
- Immediately accessible
- Translations in 1 click
Genius Loci in the press
Steph Cruchon tells us about Genius Loci
Travel less far, but deeper
Genius Loci promotes slow tourism adapted to today's world. Our generations are learning to travel differently. Spend more time in the same region and discover less touristy places.
Hidden gems that only locals know about
How does it work?
Towns or villages order a stock of medals
Immediate location activation and easy content creation
Installation at the place of interest with two screws
Visitors scan the medal. Immediate access
Content is automatically translated into more than 10 languages
Access to attendance statistics
Pack
Medals
- 20 medals & the digital solution
- Custom Medals
- Content hosting
- Training videos
Pack
Support
- 50 medals & the digital solution
- Content hosting
- Custom Medals
- A face-to-face workshop with citizens in your municipality
- 1 technical referent
- Whatsapp group with support
Your citizens are “Genius”!
Usually funded by towns, villages or regions, the Genius Loci Medals offer citizens passionate about history, architecture or culture, a simple and effective tool to share their knowledge, in context. They become the guardians of the memory of the places.
Our Genius are historians, photographers, teachers, travelers, architects, retirees, artists, passionate about heritage, culture and nature...
Where to place the medals
Genius Loci's mission is to enhance places that are still hidden or little known. A natural curiosity, an old house, a bench, a statue, a tomb, a village square, a remarkable tree...
The medals have been designed to fit in elegantly almost anywhere, including as close as possible to the object of attraction Geniuses should always ask permission before placing it. (See it Genius Charter)
AboutGenius Loci
2000 years ago, the Romans thought that every place was protected by a Genius Loci, - the spirit of the place.
Today, the “genius loci” designates the particular atmosphere of a place, its character, its history. The term is particularly used in architecture.
Now we’ve taken up this notion to create a rewarding and easy-to-use tool for cities, community organizations and individual citizens, to promote and digitize their favorite hidden attractions and secrets, while preserving heritage for all to access.
Created in Switzerland by the brains behind Design Sprint Ltd, Genius Loci SA offers the possibility of finally making hyperlocal destinations attractive, at a very affordable cost for cities, associations and communities.
