The future of tourism signage.
Participatory
Sustainable
Economic
Genius Loci, Audience Award and Gold Medal at the Geneva International Exhibition of Inventions.
Genius Loci, Public Prize and Gold Medal at the Geneva International Exhibition of Inventions.
NEW
Genius Loci Pro
Create a regional network of points of interest and interactive maps with the most powerful tool on the market.

Preserve and enhance your local heritage with Genius Loci
Created for the 200 000 towns and villages of Europe, our product is both physical and digital: This is a 10 cm stainless steel medal, engraved with the name of the project and equipped with a QR Code. A simple scan reveals an exclusive digital space, revealing the secrets of the place. The medals work in network, allowing a large-scale territory enhancement (several municipalities, region, department, etc.)
Admin Interface
- Places management
- Content co-creation
- Statistics

Stainless steel medal for each place
WebApp
- Your content highlighted
- One scan is enough, no App
- Translations in 1 click
Preserve and enhance your heritage with Genius Loci.
Created for the 200 000 towns and villages of Europe, our product is both physical and digital: This is a 10 cm stainless steel medal, engraved with the name of the project and equipped with a QR Code. A simple scan reveals an exclusive digital space, revealing the secrets of the place.
Admin interface
- Places management
- Content co-creation
- Statistics

WebApp
- Your content highlighted
- One scan is enough, no App
- Translations in 1 click
They are already equipped
Pic du Midi
Palace of Rumine
Evolène Region
EPFL Campus
Echichens
bursins
Vuiteboeuf
Andilly
Archamps
St-Prex
Genius Loci in the press
Heritage Mission Magazine
Genius Loci Stéphane Bern's favorite at the Salon du Patrimoine at the Louvre in Paris!
TV Channel 9 Valais
An innovation to tell the heritage
Tribune de Genève
They give a facelift to the local heritage
The Region - North Vaudois
Connected heritage: when the North of Vaud reveals its secrets
The Dauphiné Libéré
Genius Loci and the Salevienne promote local heritage
Golkar
Steph Cruchon tells us about Genius Loci
FIT-Digital
FIT Digital supports Genius Loci
Hidden gems that only locals know about
How does it work?
All prices are detailed in our booklet:
Pack
Medals
- 20 medals & the digital solution
- Custom Medals
- Content hosting
- Training videos
Pack
Support
- 60 medals & the digital solution
- Genius Loci PRO offered (1 year)
- Content hosting
- Custom Medals
- A face-to-face workshop with citizens in your municipality
- 1 technical referent
- Whatsapp group with support
Your citizens are “Genius”!
Usually funded by towns, villages or regions, the medals Genius Loci offer citizens who are passionate about history, architecture or culture, a simple and effective tool to share their knowledge, in context. They become the guardians of the memory of the place.
Our Genius are historians, photographers, teachers, travelers, architects, retirees, artists, passionate about heritage, culture and nature...

Test the design of your medals?
Our Simulator allows you to test several variants of your future medal in a few clicks. It is possible to modify the two inscriptions at the top and bottom.

Where to place the medals
The mission of Genius Loci is to promote places that are still hidden or little known. A natural curiosity, an old house, a bench, a statue, a grave, a village square, a remarkable tree…
The medals have been designed to fit in elegantly almost anywhere, including as close as possible to the object of attraction Geniuses should always ask permission before placing it. (See it Genius Charter)
AboutGenius Loci
2000 years ago, the Romans thought that every place was protected by a Genius Loci, - the spirit of the place.
Today, the “genius loci” designates the particular atmosphere of a place, its character, its history. The term is particularly used in architecture.
Now we’ve taken up this notion to create a rewarding and easy-to-use tool for cities, community organizations and individual citizens, to promote and digitize their favorite hidden attractions and secrets, while preserving heritage for all to access.
Created in Switzerland by the brains behind Design Sprint Ltd, Genius Loci SA offers the possibility of making hyperlocal destinations finally attractive, at a very affordable cost for cities, associations and communities.
