Smith & Son

English-language bookstore in Paris, France founded in 1870

Promote the hidden secrets of their region, in a sustainable and participatory way, with Genius Loci.

connected medals Genius Loci are an innovation in the field of hyperlocal heritage tourism promotion.

Genius Loci is an innovative solution that allows you to easily and cost-effectively showcase local heritage in depth. Quite simply, it's thanks to an ingenious system based on QR codes.

By combining another physical medal to be placed near places of interest with a digital space Accessible via a simple QR code scan, visitors can discover the unique stories of the sites they visit, told by those who know the region best: passionate locals.

Unlike expensive tourist signs, which are often difficult to integrate into public spaces, Genius Loci offers a seamless, elegant, and modern experience without the need for an app download. A simple scan and the visitor is transported into the history of the place, directly on their own smartphone. This allows communities to cover a wider area while involving the local population (if they wish) in the creation of authentic and captivating content.

A real asset for tourist offices, towns and regions wishing to boost the exploration of their territory while enriching thevisitor experience.

All prices are detailed in our booklet:

Pack

Medals

  • 20 medals & the digital solution
  • Custom Medals
  • Content hosting
  • Training videos
PDF BookletCheckout
Pack

Support

  • 60 medals & the digital solution
  • Genius Loci PRO offered (1 year)
  • Content hosting
  • Custom Medals
  • A face-to-face workshop with citizens in your municipality
  • 1 technical referent
  • Whatsapp group with support
PDF Booklet
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AboutGenius Loci

2000 years ago, the Romans thought that every place was protected by a Genius Loci, - the spirit of the place.

Today, the “genius loci” designates the particular atmosphere of a place, its character, its history. The term is particularly used in architecture.

Now we’ve taken up this notion to create a rewarding and easy-to-use tool for cities, community organizations and individual citizens, to promote and digitize their favorite hidden attractions and secrets, while preserving heritage for all to access.

Created in Switzerland by the brains behind Design Sprint Ltd, Genius Loci SA offers the possibility of making hyperlocal destinations finally attractive, at a very affordable cost for cities, associations and communities.

Statues Genius Loci up close