Genius Loci goes beyond simple classic “Points of Interest” (POI) in the world of tourism.

The idea is to go deeper. A Deep POI (For Rich point of interest) is a new way of telling a story about a place. Unlike classic POIs (often limited to practical data such as the address or times), a Deep POI explores the narrative, human and historical dimension of a place.

It reveals what makes a place truly unique: its history, its voices, the people who shaped it, and the emotions it conveys. Edited by authors close to the field and validated by communities, the Deep POI allows convey a reliable, sensitive and embodied story – an essential resource in the age of automatically generated content.

Learn more in this article: “ Genius Loci: the Deep POI«