The idea of medals Genius Loci was born out of our frustration at not finding enough stories and information about places in context. We wanted people who make the effort to come and visit a city or region to be rewarded and learn more than they would by staying at home and surfing the Internet..
Genius Loci has been designed for tourists as well as day trippers or local visitors looking to learn more about their own region.
We wanted to redefine the promotion of local heritage with a tool:
- simple and user-friendly
- both physical and digital
- frictionless for the visitor: no need to download an App
- sustainable and ecological
- with a positive social impact
There are several reasons to use Medals Genius Loci : it is an economical way to set up a large-scale local heritage development project, involving citizens, to preserve the tangible or intangible local heritage of a region. Our medals also have the potential to become a regional infrastructure for visualizing and controlling the flow of visitors.
Affordable & Sustainable
Genius Loci is intended to be economical, even for villages or regions with a small budget. The cost of a pack of medals is 2500 Swiss francs. For the price of a simple tourist sign, with our medals, you can promote 20 different places. And it’s a one-time cost, there is no subsequent subscription.
Compared to tourist signs, they are much more durable. They will remain in place for a very long time without deterioration, with a reduced risk of vandalism.
Easy to install medals
We consulted numerous experts, architects and heritage curators when designing the medals. Our medals fit well into the environment and do not alter the location. They are discreet and easy to attach. Our customers easily obtained the authorizations allowing them to attach medals Genius Loci on protected monuments in Switzerland and France.
But you can also easily attach them, for example, to posts, gates, public benches, etc.
Participatory
Collaboration is at the heart of content creation. It is possible to share this task between different people. This allows the project to be set up more quickly and to obtain richer content that would not be accessible elsewhere.
You can include your citizens to share their stories by creating content themselves or interviewing them. Younger generations can also be involved and promote their skills (by making videos and photos, or recording audio). This community spirit allows citizens participating in projects Genius Loci to maintain a stronger connection with the place where they live.
Note that the participatory aspect is not obligatory, the creation of content can also be reserved for a single specialist. Finally, Genius Loci is a flexible tool allowing the implementation of numerous types of projects.
Who creates the content?
We provide you with a simple and effective tool to promote your local heritage. As digital specialists, we have put all our know-how into creating the most user-friendly tool, including for content creation.
With the medals Genius Loci, no need to call on other professionals such as webmasters Genius Loci was designed to be accessible, even for those who are not digitally savvy. You can easily add content from your phone or computer.
There is no need to do any layout, everything is managed automatically in the tool.
Can I create courses with Medals Genius Loci ?
The medals Genius Loci allow you to create points of interest in your region, which are geolocated.
When the visitor finds the first medal, he/she can use the “Radar” button to view other medals nearby.
You can embed a link to other places to visit in Secret's map content, they will appear if they are within approximately 5 km walking distance.