Genius Loci win 3 years of personalized coaching to consolidate their development and accelerate their growth.
The different stages of the GENILEM selection process were successful for Genius Loci SA, culminating in the presentation before the Project Selection Committee on March 22 at Publishing Factory in Lausanne.
The monthly coaching offered by GENILEM coaches is focused on four main areas: strategy, human resources, finances and sales. In addition, the creation of a “challenge board” offers the company the opportunity to prepare for the effective management of a board of directors. Finally, they can benefit from specialized training to strengthen their technical skills, as well as from a large network of experienced entrepreneurs to stimulate the development of the business and avoid the frequent pitfalls encountered.
Connected medals Genius Loci represent a new approach in the tourism promotion of hyperlocal heritage, by replacing and digitalizing traditional tourist signs. The platform that accompanies the QR codes offers tourism and heritage professionals the opportunity to benefit from a common professional solution that brings together all their needs and ensures they provide them with information about their visitors. In order to encourage the co-creation of content, the medals created by Stephane Cruchon, Eglé Cruchon and Julien Suard can also be used by regions and municipalities that wish to do so.
