What Genius Loci?

The medals Genius Loci are a tool for promoting local heritage, both physical and digital.

For each location:

The content is created by the institutions owning the medals (cities, tourist offices, associations, etc.) Genius Loci SA, as developer of the tool, does not create the content.

What problems do you solve?

Europe welcomes more than 700 million visitors each year, it represents more than 50% of global tourism.

What are they looking for? What makes Europe so unique: its History and Heritage! castles, historic towns and villages, palaces, cathedrals or churches, without forgetting its exceptional natural sites and its cultural and intangible heritage.

More than 500 European sites are also classified as the Unesco list. The Colosseum, Mont Saint Michel…

One of the major problems is that these sites, as exceptional as they are, concentrate the majority of mass tourism to the point of over-tourism… However in Europe there are more than 200000 towns, villages or localities which are full of treasures to be valued and which are largely unknown.

In the age of slow tourism, we want to invite international and indigenous tourists to travel less far, but more in depth. Thanks to our international network of connected Medals revealing in detail the secrets of our regions.

For cities, tourist offices and communities, Genius Loci offers an alternative to tourist signs adapted to today's world: digital, economical, collaborative and sustainable.

Genius Loci it is a new discovery experience, which combines Heritage and Innovation. Our vision? Make it the best tool for promoting Heritage on a large scale.

What is your business model?

B2B2C. Our customers order medals from us and set up their own promotion project. The final beneficiary is the visitor or tourist who will discover our medals in context which will enrich their experience of discovering a region.

who are your clients?

Heritage architects, Cultural mediators, Museum curators, Art restorer, Art historians, Archaeologists, Urban planners, City architects, Museographers, Historians, Geographers, Cultural organizations and institutions, Ministries, Regional Directorates of Cultural Affairs (DRAC ), Private or public foundations which work for the preservation and promotion of cultural heritage, Tourist offices, Municipalities, Heritage preservation associations.

Who are your investors?

As a spin-off of Design Sprint Ltd,
Genius Loci SA is still 100% owned by Steph Cruchon et Egle Cruchon. For future capital openings, we plan to prioritize state investors and family offices who not only demonstrate a genuine interest in our sector, but who also share our strategic objectives.

Genius Loci TO: CHE-350.985.984
https://zefix.ch/en/search/entity/list/firm/1542222

How does it work?

Travel closer and deeper

Genius Loci promotes slow tourism adapted to today’s world. Our generations are learning to travel differently. Spend more time in the same region and discover less touristy places.

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Genius Loci young generation mountains and sunset

NEW

Genius Loci Pro

Create a regional network of points of interest and interactive maps with the most powerful tool on the market.