Genius Loci in short

The medals Genius Loci are a tool for promoting local heritage, both physical and digital.

For each location:

• Sustainable signage (316L stainless steel medal)
• Un digital space dedicated (webapp)

The content is created by the institutions owning the medals (cities, tourist offices, associations, etc.) Genius Loci SA, as developer of the tool, does not create the content.

Europe welcomes more than 700 million visitors each year, it represents more than 50% of global tourism.

What are they looking for? What makes Europe so unique: its History and Heritage! castles, historic towns and villages, palaces, cathedrals or churches, without forgetting its exceptional natural sites and its cultural and intangible heritage.

More than 500 European sites are also classified as the Unesco list. The Colosseum, Mont Saint Michel…

One of the major problems is that these sites, as exceptional as they are, concentrate the majority of mass tourism to the point of over-tourism… However in Europe there are more than 200000 towns, villages or localities which are full of treasures to be valued and which are largely unknown.

In the age of slow tourism, we want to invite international and indigenous tourists to travel less far, but more in depth. Thanks to our international network of connected Medals revealing in detail the secrets of our regions.

For cities, tourist offices and communities, Genius Loci offers an alternative to tourist signs adapted to today's world: digital, economical, collaborative and sustainable.

Genius Loci it is a new discovery experience, which combines Heritage and Innovation. Our vision? Make it the best tool for promoting Heritage on a large scale.

B2B2C. Our customers order medals from us and set up their own promotion project. The final beneficiary is the visitor or tourist who will discover our medals in context which will enrich their experience of discovering a region.

Heritage architects, Cultural mediators, Museum curators, Art restorer, Art historians, Archaeologists, Urban planners, City architects, Museographers, Historians, Geographers, Cultural organizations and institutions, Ministries, Regional Directorates of Cultural Affairs (DRAC ), Private or public foundations which work for the preservation and promotion of cultural heritage, Tourist offices, Municipalities, Heritage preservation associations.

As a spin-off of Design Sprint Ltd,
Genius Loci SA is still 100% owned by Steph Cruchon et Egle Cruchon. For future capital openings, we plan to prioritize state investors and family offices who not only demonstrate a genuine interest in our sector, but who also share our strategic objectives.

Genius Loci TO: CHE-350.985.984
https://zefix.ch/en/search/entity/list/firm/1542222