If you're on this site, chances are you've heard of the concept of "genius loci". It refers to the unique character or spirit of a place. In ancient Roman religion, it was seen as the protective spirit of a place, usually depicted in the form of a snake or sort of "mini-god" guardian of the place.

 

When it comes to preserving natural and heritage sites, we have realized that it is crucial to involve local communities and citizens in the process. We believe it's people like YOU who are the best people in the world to share about the places you love. That's why we created an outil an easy and powerful tool to help you to do so.

But you might wonder: Am I legitimate? Am I really the best person to share about this place? Maybe it should be a professional: a historian, an archeologist?

For some specific landmarks or monuments maybe, but in most cases, it's regular local people who have a deep, emotional, connection to the land and a personal interest in its preservation. They often have a wealth of knowledge and experience about the area, and they can provide valuable insights into the history, uses, and significance of the site.

The concept behind our Genius Loci Medals is that no place of interest should be overlooked and eventually forgotten.

In 2007, UNESCO recognized the importance of local communities in the conservation of World Heritage sites. They adopted the Operational Guidelines for the Implementation of the World Heritage Convention“, which state that World Heritage sites should be managed in a way that reflects the values, traditions, and aspirations of the local community. They also emphasize the need to involve local communities in the planning and management of World Heritage sites and to ensure that they benefit from the site's conservation and development.

Without the respect and daily care of local communities, the true custodians of World Heritage, no amount of funds or experts will be enough to protect the sites– UNESCO 

Genius Loci - citizens

There are several reasons why involving local communities in conservation efforts is crucial.

First of all, the locals, the residents, like you, have a great knowledge and experience of the natural and cultural resources of the region.

Maybe you're born there and know all the secrets and anecdotes of the place. You can share your passion for this place with your own tone of voice.

Making it more exciting, more lively, than typical institutional content.

Second, the involvement of local communities can help build support and commitment to protecting the site. When people feel they have a personal stake in the conservation of a place, they are more likely to invest in its long-term preservation. " Sharing is caring say the English.

Lastly, involving local communities to conserve natural and heritage sites can promote sustainable development.

A region that has a deep history and hidden treasures to share, will attract slow tourism“, employment opportunities, and sustainable economic growth.

In short, the genius loci – the unique character and spirit of a place – is important to consider. Involving local communities and citizens is crucial to protect a site in a way that reflects the values and aspirations of the local community.

Share what you know about the places you love is an important task.

You can help preserve them for future generations.