The name

The quest for the perfect name

Hi all ! We are Steph and Eglé Cruchon, the brains behind Genius Loci. Today we are going to tell you how the name of our startup came to be. It all started in 2014, but it was during a trip to Rome a few years later that it all came to fruition.

Rome: a meeting with the past

During our visit to Rome, an emblematic place caught our attention: the Colosseum. Despite its grandeur and history, we were surprised by the lack of information on site. But thanks to internet access, we were able to delve into the history of this incredible amphitheater. This immersive experience inspired us to create something special.

Genius Loci : the spirit of the place

The next day, in a Roman museum, we discovered statuettes representing “ Genius Loci », the protective spirits of the place. Fascinated by this concept, we investigated further. The Romans believed that every place, every tree, every fountain was protected by a “genie” or spirit. These spirits were not great gods, but rather small entities, present to protect and bless. This concept seemed perfect to us for our project. After all, we wanted to reconnect populations with their heritage, to help them discover the authenticity of the sites and the stories linked to them.

The domain name challenge

Having a name is good, but having the associated domain is better! Our quest to acquire the domain “geniusloci.com” was an adventure in itself. After intense negotiations and a good dose of perseverance, we were finally able to obtain this precious sesame. This was the final piece of the puzzle, allowing us to officially launch Genius Loci.

The importance of the name

A name can be more than just a label. For us, " Genius Loci » represents a mission: to help people discover the soul and stories hidden behind each place. And while some suggested more "hip" names like "J-Lo," we stuck with our first intuition. After all, it is this authenticity and this passion for heritage that drives us every day.