{"id":141063,"date":"2022-11-02T08:21:27","date_gmt":"2022-11-02T06:21:27","guid":{"rendered":"https:\/\/geniusloci.com\/a-propos\/"},"modified":"2026-07-01T10:43:21","modified_gmt":"2026-07-01T08:43:21","slug":"genius-loci-our-story","status":"publish","type":"page","link":"https:\/\/geniusloci.com\/en\/genius-loci-our-story\/","title":{"rendered":"Our story"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”147208″][vc_column width=”1\/1″][vc_single_image media=”141064″ media_width_percent=”100″ shape=”img-round” radius=”std” advanced=”yes” media_items=”media|original,title” media_overlay_opacity=”50″ media_overlay_anim=”no” media_text_visible=”yes” media_text_anim=”no” media_image_anim=”no” media_h_align=”right” media_v_position=”bottom” media_padding=”2″ media_title_dimension=”h6″ uncode_shortcode_id=”739131″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”3374″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”4″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”936086″][vc_column column_width_percent=”100″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”956437″][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_height=”fontheight-145063″ uncode_shortcode_id=”207658″]Genius Loci, or how to reinvent hyperlocal heritage enhancement.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”168651″]In fact, the idea was born ten years ago, on a walk, somewhere around Fribourg in Switzerland<\/p>\n

Along the way, we came across an old church, half in ruins, slowly being swallowed by vegetation.<\/p>\n

The place was incredible<\/p>\n

Steph<\/strong>: Did you see that? Where are we?<\/p>\n

Egl\u00e9<\/strong>: (Checking Google Maps) Um\u2026 in the middle of nowhere\u2026<\/p>\n

Steph<\/strong>: What’s this place called?<\/p>\n

Egl\u00e9<\/strong>: Nothing written\u2026 not even a sign.<\/p>\n

That same day, we kept coming across amazing places: a huge oak tree, a mysterious rock split in two, a forgotten medieval tower, an Art Deco manor, a lonely romantic bench\u2026 All these places felt special. They had secrets and stories, but no one to tell them.<\/p>\n

No sign<\/p>\n

Nothing.<\/p>\n

…<\/p>\n

So we had the BIG IDEA: indestructible physical medals, hidden in the middle of nowhere, opening onto a digital space with rich, authentic, emotional, fun content you simply cannot find anywhere else.<\/p>\n

For us, it’s THE best solution<\/strong> to showcase the millions of places still hidden around the world.<\/p>\n

Our dream is simply that in a few years’ time, we might wander at random into a major European city and discover our medals down some mysterious alley.<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space empty_h=”2″][vc_row_inner][vc_column_inner column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”125047″ column_width_pixel=”550″][vc_button border_animation=”btn-ripple-out” wide=”yes” border_width=”0″ scale_mobile=”no” link=”url:https%3A%2F%2Fwww.dropbox.com%2Fsh%2F4r2jzcx8marxhl6%2FAADrFK_bQ8ST6TV4xIvLdDcPa%3Fdl%3D0|title:Download%20our%20Press%20Kit|target:_blank” uncode_shortcode_id=”395763″]Download our press kit[\/vc_button][vc_button border_animation=”btn-ripple-out” wide=”yes” border_width=”0″ scale_mobile=”no” link=”url:mailto%3Ahello%40geniusloci.com%3Fsubject%3DInformations%20Genius%20Loci” uncode_shortcode_id=”548816″]Contact us[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”2994″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”147208″][vc_column width=”1\/1″][vc_single_image media=”141064″ media_width_percent=”100″ shape=”img-round” radius=”std” advanced=”yes” media_items=”media|original,title” media_overlay_opacity=”50″ […]<\/p>\n","protected":false},"author":3,"featured_media":141064,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-141063","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nGenius Loci story: how the heritage medal idea was born<\/title>\n<meta name=\"description\" content=\"The Genius Loci story: a walk near Fribourg, a ruined church, and the big idea of physical medals opening onto a digital space to reveal a place's secrets.\" \/>\n<meta name=\"robots\" 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