{"id":141781,"date":"2024-04-18T09:59:36","date_gmt":"2024-04-18T07:59:36","guid":{"rendered":"https:\/\/geniusloci.com\/genius-loci-sa-empresa\/"},"modified":"2026-07-01T15:05:16","modified_gmt":"2026-07-01T13:05:16","slug":"genius-loci-sa-company","status":"publish","type":"page","link":"https:\/\/geniusloci.com\/en\/genius-loci-sa-company\/","title":{"rendered":"Genius Loci SA"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;413542&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;942485&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_height=&#8221;fontheight-145063&#8243; uncode_shortcode_id=&#8221;498091&#8243;]Based in the Lausanne region of Switzerland, Genius Loci SA is a startup active in heritage digitisation and hyperlocal tourism promotion. A modern, sustainable and affordable valorisation solution.[\/vc_custom_heading][vc_single_image media=&#8221;136196&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;sixteen-nine&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;176937&#8243;][vc_column_text uncode_shortcode_id=&#8221;184189&#8243;]It is often cultural heritage, local stories and legends, or the people you meet, that give a trip its true flavour. Local tourism needs to be developed and modernised. <strong>Cities only valorise a tiny fraction of the places of interest on their territory<\/strong>. Too often with old-fashioned communication. Content is often static and one-sided. Usually untranslated.<\/p>\n<p>Genius Loci makes it possible to finally make these hyperlocal destinations attractive, at a highly accessible cost for cities, local authorities and even private owners. Our platform enables the creation of thousands of interactive digital spaces that valorise Places of Interest and contribute to their promotion and collective memory.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;808798&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;125809&#8243;][vc_button border_animation=&#8221;btn-ripple-out&#8221; hover_fx=&#8221;outlined&#8221; border_width=&#8221;0&#8243; display=&#8221;inline&#8221; scale_mobile=&#8221;no&#8221; link=&#8221;url:mailto%3Ahello%40geniusloci.com%3Fsubject%3DInformations%20Genius%20Loci&#8221; uncode_shortcode_id=&#8221;171785&#8243; icon=&#8221;fa fa-envelope-o&#8221;]Contact us[\/vc_button][vc_button border_animation=&#8221;btn-ripple-out&#8221; hover_fx=&#8221;outlined&#8221; border_width=&#8221;0&#8243; display=&#8221;inline&#8221; scale_mobile=&#8221;no&#8221; link=&#8221;url:https%3A%2F%2Fwww.dropbox.com%2Fsh%2Ft01r40j0yqpoinp%2FAAB-_XL0MFPllQrjeWrKUQTPa%3Fdl%3D0|title:T%C3%A9l%C3%A9charger%20notre%20Presskit|target:_blank&#8221; uncode_shortcode_id=&#8221;161812&#8243; icon=&#8221;fa fa-folder-o&#8221;]Download our press kit[\/vc_button][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;6&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;156300&#8243;][vc_column width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;136197&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;276028&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;527009&#8243; subheading=&#8221;CEO&#8221;]St\u00e9ph Cruchon[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;107269&#8243;]Founder of <a href=\"https:\/\/design-sprint.com\">Design Sprint SA<\/a> and co-founder of Genius Loci, St\u00e9ph is a designer with more than 20 years of experience in digital design and innovation.<\/p>\n<p>Throughout his career, Steph has worked as a designer and consultant with companies such as Adobe, the WHO, Longines, Swiss Re, Autodesk, Swissquote bank, L&#8217;Or\u00e9al, Climeworks, Kudelski and many others, to rapidly design and prototype their services, strategies and products.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;136198&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;183478&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;150090&#8243; subheading=&#8221;COO&#8221;]Egl\u00e9 Cruchon[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;876324&#8243;]Co-founder of Genius Loci, Egl\u00e9 holds a degree in social sciences and trained as a psychologist. She started her career in education, working for years in multicultural environments, coordinating, engaging and building trust between teams and clients. Her passion for psychology is a strength for understanding users and customers: their habits and behaviours, as well as their expectations and motivations.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;136199&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;622809&#8243;][vc_custom_heading text_size=&#8221;h3&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;902467&#8243; subheading=&#8221;Head of Design&#8221;]Julien Suard[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;282287&#8243;]With more than 20 years of experience in product design, Julien is the former Head of Design and UX\/UI at <a href=\"https:\/\/www.infomaniak.com\/fr\">Infomaniak Network SA<\/a>, Switzerland&#8217;s leading web host. He spent 9 years rethinking the company&#8217;s ecosystem, its Design System and unifying all Infomaniak products for a better user experience.<\/p>\n<p>Julien today leads the design of major digital products, co-facilitates workshops and teaches courses focused on user experience (UX) and prototyping.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;786&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;413542&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; 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