{"id":139306,"date":"2024-02-22T14:34:06","date_gmt":"2024-02-22T12:34:06","guid":{"rendered":"https:\/\/geniusloci.com\/?post_type=portfolio&p=139306"},"modified":"2026-06-29T18:22:39","modified_gmt":"2026-06-29T16:22:39","slug":"listed-building-medal-facade-alternative","status":"publish","type":"portfolio","link":"https:\/\/geniusloci.com\/en\/faq\/listed-building-medal-facade-alternative\/","title":{"rendered":"What to do when you cannot mount the medal on a listed building facade?"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text uncode_shortcode_id=”183959″]\u00abTwo screws \u2014 that’s forbidden!\u00bb<\/em><\/p>\n

This principled objection sometimes comes up when people think about simply mounting a medal. It is true that when we talk about \u00abheritage enhancement\u00bb, we quickly think of castles, churches or highly protected historic buildings (assets of regional or national importance).<\/p>\n

That is often the exception: there are countless \u00absmall heritage\u00bb sites where the issue does not arise at all.<\/p>\n

When designing Genius Loci medals, and by asking heritage protection specialists directly, their answer was always much more nuanced and generally very supportive of our approach:<\/p>\n

– The ultimate purpose of facade protection rules is clearly to avoid degrading or distorting built heritage.
\nThat obviously rules out marketing-style displays (panels, banners\u2026) that take up visual space, especially when they have nothing to do with the site.<\/p>\n

In Genius Loci’s case, the purpose of the medals is specifically to showcase the Place, to explain why it matters \u2014 which falls entirely within the mission of heritage protection.<\/p>\n

What is the point of protecting heritage if no one is told what makes it valuable?<\/p>\n

Moreover, the medals are small and discreet enough to be placed elegantly near the site without affecting it.<\/p>\n

– In practice, rather than drilling into Carrara marble or 14th-century wood, there is always an alternative: fix the medal in recent masonry, a nearby public bench, a picnic table, a railing or a post\u2026<\/p>\n

Rather than drilling a medal into the cathedral facade, you could place a dozen (linked to the same Place) on public benches nearby\u2026 They would be more visible too.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_single_image media=”139305″ media_width_percent=”100″ uncode_shortcode_id=”919283″][vc_column_text uncode_shortcode_id=”134745″]This medal was installed on the historic Bourg Gate of St-Prex in Switzerland \u2014 a nationally protected building of major heritage importance. The rules were strict; a recent masonry joint was used to mount the medal in clear view, right beside the gate.<\/em>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text uncode_shortcode_id=”183959″]\u00abTwo screws \u2014 that’s forbidden!\u00bb This principled objection sometimes comes up when people think about simply mounting a medal. […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"portfolio_category":[243],"class_list":["post-139306","portfolio","type-portfolio","status-publish","hentry","portfolio_category-the-medals"],"yoast_head":"\nWhat to do when you cannot mount the medal on a listed building facade?<\/title>\n<meta name=\"description\" content=\"Can't fix on a listed facade? 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