{"id":139549,"date":"2023-06-01T19:29:46","date_gmt":"2023-06-01T17:29:46","guid":{"rendered":"https:\/\/geniusloci.com\/?p=139549"},"modified":"2026-06-29T20:12:14","modified_gmt":"2026-06-29T18:12:14","slug":"slow-tourism-as-a-driver-of-regional-economic-growth-and-diversification","status":"publish","type":"post","link":"https:\/\/geniusloci.com\/en\/slow-tourism-as-a-driver-of-regional-economic-growth-and-diversification\/","title":{"rendered":"Slow tourism as a driver of regional economic growth and diversification"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”503421″][vc_column width=”1\/1″][vc_custom_heading text_size=”h3″ text_weight=”400″ text_height=”fontheight-145063″ uncode_shortcode_id=”422628″]Genius Loci \u2014 an innovation in heritage enhancement and slow tourism: can it help contribute to the economic development of our regions? How did the COVID crisis accelerate this process?
\n[\/vc_custom_heading][vc_single_image media=”139547″ media_width_percent=”100″ uncode_shortcode_id=”130859″][vc_column_text uncode_shortcode_id=”109592″]The tourism industry has long been recognised as one of the main drivers of the global economy. It spans a wide range of activities, from international travel to hospitality, catering, transport, leisure and culture. Tourism not only offers opportunities for exploration and discovery, but also has a significant economic impact worldwide. In this article, we examine in detail the economic power of tourism \u2014 job creation, economic growth, investment, multiplier effects and the challenges the industry faces.<\/span>
\n[\/vc_column_text][vc_custom_heading text_size=”h3″ text_height=”fontheight-145063″ uncode_shortcode_id=”418648″]Tourism can contribute directly and indirectly to the economic growth of a country or region
\n[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”153590″]Tourism stands out as a powerful economic driver set to gain further importance, according to <\/span>Jeremy Boher<\/span><\/a>. Tourism’s direct contribution to global GDP is around 3.1%. In France, the figure is estimated at 8%, and in Switzerland’s canton of Vaud at 7.2%. This covers the value generated by tourism industries \u2014 accommodation, catering, travel agencies, transport, cultural activities and retail of tourism-related goods \u2014 according to the <\/span>World Tourism Organization (UNWTO)<\/span><\/a>. <\/span>Tourism thus stimulates economic growth in several ways:<\/span>
\n[\/vc_column_text][vc_column_text uncode_shortcode_id=”149244″]<\/p>\n

    \n
  1. Increased revenue<\/b>: Tourism generates substantial revenue through travellers’ spending on accommodation, food, transport, leisure activities, souvenirs and more.<\/span><\/li>\n
  2. Investment in infrastructure<\/b>: The tourism industry requires infrastructure such as airports, roads, hotels and attractions. These investments drive long-term economic growth.<\/span><\/li>\n
  3. Stimulus for other sectors<\/b>: Tourism stimulates other sectors of the economy, including agriculture, fishing, culture, retail, the food industry and construction.<\/span><\/li>\n<\/ol>\n

    Balance of payments<\/b>: Tourism can contribute significantly to a country’s balance of payments by bringing in foreign currency through international visitors’ spending.<\/span>
    \n[\/vc_column_text][vc_column_text uncode_shortcode_id=”176836″]It is also worth calculating tourism’s total contribution to the economy, including indirect and induced effects \u2014 intermediate consumption by tourism businesses, i.e. the goods and services they purchase from suppliers. According to the World Travel & Tourism Council, <\/span>tourism’s total contribution to global GDP is 9.8%. <\/b>That exceeds the contribution of the automotive, oil or agri-food industries. There is therefore a multiplier effect.<\/span>
    \n[\/vc_column_text][vc_custom_heading text_size=”h3″ text_height=”fontheight-145063″ uncode_shortcode_id=”675632″]The multiplier effects of regional tourism
    \n[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”937108″]Multiplier effects are an important economic concept explaining how an initial tourism spend can trigger a chain of further spending in the economy. When a tourist stays in a hotel, the money spent benefits not only the hotel but circulates in the local economy. The owner may buy local products, hire local staff who in turn spend their wages in the region \u2014 creating a cascade of beneficial economic effects.<\/span><\/p>\n

    Multiplier effects can be greater in developing countries, where tourism can stimulate growth, reduce poverty and improve local infrastructure. They are also present in developed economies where tourism is a solid economic pillar.<\/span>
    \n[\/vc_column_text][vc_custom_heading text_size=”h3″ text_height=”fontheight-145063″ uncode_shortcode_id=”572835″]Tourism as a driver of employment
    \n[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”163585″]Tourism is thus a global engine of economic progress and transformation, and a key sector for the least developed countries, where the industry represents 7% of international trade. It accounts for roughly 9% of jobs worldwide \u2014 about 280 million positions. According to <\/span>    apolitical<\/span><\/a>, it is the leading employer for women and young people, and is mainly made up of small and medium-sized enterprises (SMEs), representing about 85% of active businesses. Here is how tourism drives employment:<\/span><\/p>\n

      \n
    1. Direct jobs<\/b>: Direct jobs are those directly linked to the tourism industry \u2014 hotels, restaurants, airlines, travel agencies, tourist attractions, guides and more.<\/span><\/li>\n
    2. Indirect jobs<\/b>: Indirect jobs are created in sectors linked to tourism but not solely dedicated to it \u2014 for example, demand for agricultural products, building materials and other goods and services rises with tourist inflows.<\/span><\/li>\n
    3. Induced jobs<\/b>: Induced jobs result from spending by employees in tourism and indirect sectors. When these workers spend their wages elsewhere in the economy, additional jobs are created.<\/span><\/li>\n
    4. Seasonal and part-time jobs<\/b>: Tourism offers many seasonal and part-time opportunities \u2014 beneficial for students, retirees and others seeking flexibility.<\/span><\/li>\n<\/ol>\n

      [\/vc_column_text][vc_custom_heading text_size=”h3″ text_height=”fontheight-145063″ uncode_shortcode_id=”193240″]Challenges and opportunities of the tourism economy
      \n[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”680453″]Although tourism has considerable economic potential, it faces significant challenges, including:<\/span><\/p>\n

        \n
      1. Seasonality<\/b>: Many destinations have high and low seasons, making job stability and visitor flow management difficult.<\/span><\/li>\n
      2. Environmental impacts<\/b>: Mass tourism can have negative environmental impacts \u2014 overconsumption of resources, pollution and ecosystem degradation.<\/span><\/li>\n
      3. Economic inequalities<\/b>: In some regions, tourism’s economic benefits are not shared equitably, creating inequalities.<\/span><\/li>\n
      4. Economic dependence<\/b>: Excessive reliance on tourism can make economies vulnerable to market fluctuations and crises.<\/span><\/li>\n<\/ol>\n

        These challenges can also be opportunities to improve sustainability and inclusivity. Efforts to regulate <\/span>overtourism,<\/span><\/a> promote responsible tourism and invest in training for sector workers can maximise economic benefits while minimising negative impacts. COVID also accelerated the shift towards sustainable tourism.<\/span>
        \n[\/vc_column_text][vc_custom_heading text_size=”h3″ text_height=”fontheight-145063″ uncode_shortcode_id=”102077″]Towards a more local and sustainable post-COVID tourism
        \n[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”135241″]Various factors can affect tourism growth and thus economic development \u2014 <\/span>political context and security<\/b> making access difficult for travellers, <\/span>an economic crisis<\/b> or a <\/span>global crisis such as COVID.<\/b><\/p>\n

        According to <\/span>the UN<\/span><\/a>, the pandemic abruptly halted international tourism, highlighting the sector’s importance for national economies and individual livelihoods. Countries were forced to diversify, and according to UNWTO many destinations are developing domestic and rural tourism to help rural and crisis-hit local economies <\/span>stimulate job creation and protect natural resources and cultural heritage<\/b>. Priority shifted to national tourism within sustainable development or slow-tourism approaches. UNWTO notes this trend also <\/span>reconnects populations with their heritage<\/b> and broadens access to culture and cultural participation.<\/span><\/p>\n

        According to <\/span>UNESCO<\/span><\/a>, restarting post-COVID tourism is a central concern for many governments worldwide.<\/span> The measures taken today will shape tomorrow’s tourism; the pandemic offered an opportunity to rebuild a stronger, more agile and sustainable sector.<\/span>
        \n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_custom_heading text_size=”h3″ text_height=”fontheight-145063″ uncode_shortcode_id=”579901″]Genius Loci meets the need for regional, more local and more sustainable tourism
        \n[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”169351″]Genius Loci enables entire regions and territories to be enhanced sustainably and participatively. Foreign visitors enjoy unique, emotionally rich content \u2014 and local residents can rediscover their own region.<\/span><\/p>\n

        Visitor flows are currently too concentrated at major attractions. Some regions speak of overtourism. With the rise of more sustainable tourism, remoter regions and small villages have a chance to benefit from this economic windfall \u2014 yet they must know how to showcase their “small” heritage. Did you know a simple interpretation panel costs between CHF 2,500 and 5,000?<\/span><\/p>\n

        In Europe, only 517 sites are inscribed on UNESCO heritage lists and draw mass tourism. The other 200,000 settlements currently lack a heritage enhancement solution that meets their needs. The potential is nonetheless immense.<\/strong> Genius Loci connected medals fill this gap. The project can be rolled out across Switzerland, rich in local heritage, throughout Europe and beyond. We believe our medals can become genuine European tourism infrastructure \u2014 and a piece of street furniture.<\/span>
        \n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”139548″ media_width_percent=”100″ uncode_shortcode_id=”374063″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_custom_heading text_size=”h3″ text_height=”fontheight-145063″ uncode_shortcode_id=”172354″]Proximity tourism for responsible economic development
        \n[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”211013″]Tourism is far more than a leisure activity. It is a powerful economic engine contributing to job creation, growth, investment and infrastructure improvement. Yet this industry must be managed responsibly to maximise benefits and minimise drawbacks. By fostering sustainable, balanced tourism growth, destinations worldwide \u2014 even remote ones \u2014 can fully harness tourism’s economic power for their economies and populations. Genius Loci meets these needs.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

        [vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”503421″][vc_column width=”1\/1″][vc_custom_heading text_size=”h3″ text_weight=”400″ text_height=”fontheight-145063″ uncode_shortcode_id=”422628″]Genius Loci \u2014 an […]<\/p>\n","protected":false},"author":3,"featured_media":132347,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"class_list":["post-139549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-heritage-news"],"yoast_head":"\nSlow tourism: regional economic growth and diversification<\/title>\n<meta name=\"description\" content=\"Slow tourism creates jobs and multiplier effects. 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