{"id":139598,"date":"2025-05-19T14:22:59","date_gmt":"2025-05-19T12:22:59","guid":{"rendered":"https:\/\/geniusloci.com\/?p=139598"},"modified":"2026-06-29T20:25:14","modified_gmt":"2026-06-29T18:25:14","slug":"design-secrets-of-genius-loci-stainless-steel-medals","status":"publish","type":"post","link":"https:\/\/geniusloci.com\/en\/design-secrets-of-genius-loci-stainless-steel-medals\/","title":{"rendered":"Design secrets of Genius Loci stainless steel medals"},"content":{"rendered":"

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This morning, with the perfect light streaming into the workshop, I thought it was the right moment to show you our Genius Loci stainless steel medal up close. It’s a simple object, but one that took months to conceptualise down to the smallest detail. Nothing was left to chance!<\/p>\n

I wanted to take a quiet moment to tell you about it \u2014 and explain how it was designed and made.
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Individual medal packaging<\/h3>\n

For the packaging (developed in-house), we wanted something understated but well thought through. Each medal is wrapped individually so it is properly protected during transport. There is a small area on the packaging to write the name of the place or project it belongs to. Inside, you will find a few instructions and, of course, the medal itself, neatly secured with two screws.<\/p>\n

We also supply longer screws for wall mounting, and a small back plate if you want to fix the medal to a lamp post, barrier or other vertical support<\/a>. In short, we really tried to think through every use case.<\/p>\n

Design, material, feel<\/h3>\n

The medal<\/a> is made of brushed 316L stainless steel<\/strong>. No mirror finish here: we chose a steel that catches the light well without creating distracting reflections. It feels more refined, more discreet too, while keeping that hint of a “precious object”.<\/p>\n

It is 1 mm thick \u2014 a guarantee of durability and quality. The cutting is done by laser<\/strong> by our partner Afiro, a sheltered workshop that does remarkable work, right down to the details: polishing, deburring\u2026 We wanted the medal to feel pleasant to the touch, even when installed in a public place \u2014 on a bench, for example.<\/p>\n

Hyper-precise laser marking<\/h3>\n

We carry out the laser marking ourselves, after months of research to achieve this result: <\/strong> It is not printing, but genuine deep laser marking that remains visible even after years outdoors.<\/p>\n

Each medal is unique: there is a personalised QR code<\/strong> at the centre, linking to digital content about the place. Below it, a unique serial number. Around the edge, we can mark the name of your town, your project, or even a theme such as “Heritage of\u2026” or “Secrets of\u2026”<\/p>\n

You can also test the design with our Simulator<\/a>.<\/p>\n

A universal object, readable everywhere<\/h3>\n

We also wanted this medal to speak to everyone, whatever the language or culture. That is why we inscribed around the QR code the phrase “Secrets of the place”<\/strong>, translated into the 15 most widely spoken languages in the world.<\/p>\n

But not with Google Translate. We called on genuine native speakers for each language, so the meaning would be culturally accurate. It is not just a literal translation \u2014 it is real research into how each culture expresses that strong bond between a place and its story.<\/p>\n

One small exception to the rule: instead of Korean, we included Lithuanian<\/strong>. Simply because our co-founder Egl\u00e9<\/a> is from Lithuania. A little personal touch!<\/p>\n

A nod to the past, rooted in the present<\/h3>\n

The medal design had to feel refined, modern yet heritage-minded. We wanted an object that evokes geography, adventure, heritage<\/strong>. Like an invitation to discover. Something you might come across by chance and that makes you want to know what it holds.<\/p>\n

And on the back, a simple line:
“Designed and Made in Switzerland \u2013 Genius Loci”<\/strong>.<\/p>\n

\n

There you have it \u2014 a quick tour of our medal. A discreet object, but full of meaning. If you come across one somewhere off the beaten path, do scan the QR code: you might stumble upon a beautiful story.<\/p>\n

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