{"id":140519,"date":"2023-09-15T14:42:29","date_gmt":"2023-09-15T12:42:29","guid":{"rendered":"https:\/\/geniusloci.com\/?p=140519"},"modified":"2026-06-30T11:03:39","modified_gmt":"2026-06-30T09:03:39","slug":"genius-loci-story-episode-4-first-tests","status":"publish","type":"post","link":"https:\/\/geniusloci.com\/en\/genius-loci-story-episode-4-first-tests\/","title":{"rendered":"First tests"},"content":{"rendered":"

Excerpt: Episode 04<\/p>\n

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”657980″][vc_column column_width_percent=”100″ gutter_size=”4″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″ uncode_shortcode_id=”368886″][vc_custom_heading heading_semantic=”h3″ text_size=”h3″ text_weight=”400″ uncode_shortcode_id=”179538″]Episode 04 of Genius Loci the Story<\/strong>!
\nFirst tests. How did we validate the concept?[\/vc_custom_heading][vc_single_image media=”140517″ media_width_percent=”100″ shape=”img-round” radius=”std” uncode_shortcode_id=”397170″][vc_custom_heading uncode_shortcode_id=”513593″]<\/p>\n

Validating the Genius Loci concept through our Design Sprint experience<\/strong><\/h2>\n

[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”507233″]When you set out on a new entrepreneurial adventure, uncertainty is often your closest companion. There is no way to know for sure what will work and what won’t.<\/p>\n

But uncertainty is something we’re used to. In another life, we are specialists in the Design Sprint<\/a>, Google Ventures’ innovation method. In the end, all that uncertainty was simply an invitation to do what we do best: prototype and test, fast.<\/p>\n

The Design Sprint: our secret weapon<\/strong><\/p>\n

The Design Sprint methodology is an intensive five-day approach that turns an idea into a tangible prototype. It relies on rapid iteration, intensive brainstorming and, above all, qualitative testing with real users. This is the method we chose to validate the Genius Loci concept.<\/p>\n

Our first steps<\/strong><\/p>\n

From our very first conversations about Genius Loci, we were eager to test it. In our day-to-day work, we are constantly looking to put our ideas to the test quickly. So it felt only natural to build a Figma prototype right from the start.<\/p>\n

The power of prototyping<\/strong><\/p>\n

Figma is our tool of choice. As designers, we know how important it is to give an idea shape, to make it tangible. That is exactly what we did with our first Genius Loci prototype. But the real power of the Design Sprint lies in gathering honest feedback from real clients and users, with no sugar-coating.<\/p>\n

Qualitative testing: invaluable feedback<\/strong><\/p>\n

We didn’t just design a prototype. We put it into the hands of real users \u2014 that’s the key. Through qualitative testing, we were able to gather feedback directly from our target audience. It was a crucial step. These tests showed us not only what was working, but also what needed to be improved.<\/p>\n

Drawing on our Design Sprint expertise, we quickly identified Genius Loci’s strengths and the areas to refine. Every piece of feedback, every criticism, guided our next iterations, letting us hone the concept until it was ready for the market.<\/p>\n

Conclusion<\/strong><\/p>\n

The road to validating Genius Loci was not without its challenges. But armed with our Design Sprint expertise, we navigated them with confidence. For us, this adventure was further proof of the power of rapid prototyping and qualitative testing. Genius Loci isn’t just a product of our imagination \u2014 it’s the result of a proven methodology and feedback from real users.<\/p>\n

Without that, we would never have found the courage to invest the time and money this adventure demanded.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”3374″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”2605″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”30″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Excerpt: Episode 04 [vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”4″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”657980″][vc_column column_width_percent=”100″ gutter_size=”4″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ […]<\/p>\n","protected":false},"author":4,"featured_media":3382,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[164],"tags":[],"class_list":["post-140519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories-en"],"yoast_head":"\nGenius Loci the Story, episode 4: our first concept tests<\/title>\n<meta name=\"description\" content=\"How Steph and Egl\u00e9 Cruchon validated Genius Loci with the Design Sprint: a Figma prototype, qualitative tests and real user feedback before launch.\" \/>\n<meta name=\"robots\" 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