{"id":141071,"date":"2022-11-02T08:21:27","date_gmt":"2022-11-02T06:21:27","guid":{"rendered":"https:\/\/geniusloci.com\/a-propos\/"},"modified":"2026-07-01T10:46:57","modified_gmt":"2026-07-01T08:46:57","slug":"la-historia","status":"publish","type":"page","link":"https:\/\/geniusloci.com\/es\/la-historia\/","title":{"rendered":"La historia"},"content":{"rendered":"

[vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb3″ bottom_padding=\u00bb3″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb147208″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb141072″ media_width_percent=\u00bb100″ shape=\u00bbimg-round\u00bb radius=\u00bbstd\u00bb advanced=\u00bbyes\u00bb media_items=\u00bbmedia|original,title\u00bb media_overlay_opacity=\u00bb50″ media_overlay_anim=\u00bbno\u00bb media_text_visible=\u00bbyes\u00bb media_text_anim=\u00bbno\u00bb media_image_anim=\u00bbno\u00bb media_h_align=\u00bbright\u00bb media_v_position=\u00bbbottom\u00bb media_padding=\u00bb2″ media_title_dimension=\u00bbh6″ uncode_shortcode_id=\u00bb739131″][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/1″][uncode_block id=\u00bb3374″][\/vc_column][\/vc_row][vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb0″ bottom_padding=\u00bb4″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb936086″][vc_column column_width_percent=\u00bb100″ gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb956437″][vc_custom_heading heading_semantic=\u00bbh3″ text_size=\u00bbh3″ text_height=\u00bbfontheight-145063″ uncode_shortcode_id=\u00bb207658″]Genius Loci, o c\u00f3mo reinventar la valorizaci\u00f3n del patrimonio hiperlocal.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=\u00bb168651″]En realidad, la idea naci\u00f3 hace diez a\u00f1os, paseando, en alg\u00fan lugar alrededor de Friburgo, en Suiza<\/p>\n

De camino, descubrimos una vieja iglesia, medio en ruinas, lentamente devorada por la vegetaci\u00f3n.<\/p>\n

El lugar era alucinante<\/p>\n

Steph<\/strong>: \u00bfHas visto eso? \u00bfD\u00f3nde estamos?<\/p>\n

Egl\u00e9<\/strong>: (Mirando en Google Maps) Ehm\u2026 en mitad de la nada\u2026<\/p>\n

Steph<\/strong>: \u00bfC\u00f3mo se llama este sitio?<\/p>\n

Egl\u00e9<\/strong>: No hay nada escrito\u2026 ni siquiera un cartel.<\/p>\n

Ese mismo d\u00eda, seguimos viendo lugares incre\u00edbles: un roble inmenso, una roca misteriosa partida en dos, una torre medieval olvidada, una mansi\u00f3n Art d\u00e9co, un banco rom\u00e1ntico solitario\u2026 Todos estos lugares parec\u00edan especiales. Ten\u00edan secretos e historias, pero nadie para contarlas.<\/p>\n

Ning\u00fan cartel<\/p>\n

Nada.<\/p>\n

…<\/p>\n

As\u00ed que tuvimos la GRAN IDEA: medallas f\u00edsicas indestructibles, escondidas en mitad de la nada, que abren hacia un espacio digital con contenido rico, aut\u00e9ntico, emocional, divertido y, sobre todo, imposible de encontrar en otro sitio.<\/p>\n

Para nosotros, es LA mejor soluci\u00f3n<\/strong> para valorizar millones de lugares a\u00fan ocultos en el mundo.<\/p>\n

Nuestro sue\u00f1o es simplemente que dentro de unos a\u00f1os entremos al azar en una gran ciudad europea y descubramos nuestras medallas al doblar una callejuela misteriosa.<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space empty_h=\u00bb2″][vc_row_inner][vc_column_inner column_width_use_pixel=\u00bbyes\u00bb gutter_size=\u00bb3″ overlay_alpha=\u00bb50″ shift_x=\u00bb0″ shift_y=\u00bb0″ shift_y_down=\u00bb0″ z_index=\u00bb0″ medium_width=\u00bb0″ mobile_width=\u00bb0″ width=\u00bb1\/1″ uncode_shortcode_id=\u00bb125047″ column_width_pixel=\u00bb550″][vc_button border_animation=\u00bbbtn-ripple-out\u00bb wide=\u00bbyes\u00bb border_width=\u00bb0″ scale_mobile=\u00bbno\u00bb link=\u00bburl:https%3A%2F%2Fwww.dropbox.com%2Fsh%2F4r2jzcx8marxhl6%2FAADrFK_bQ8ST6TV4xIvLdDcPa%3Fdl%3D0|title:Descargue%20nuestro%20Press%20Kit|target:_blank\u00bb uncode_shortcode_id=\u00bb395763″]Descargue nuestro press kit[\/vc_button][vc_button border_animation=\u00bbbtn-ripple-out\u00bb wide=\u00bbyes\u00bb border_width=\u00bb0″ scale_mobile=\u00bbno\u00bb link=\u00bburl:mailto%3Ahello%40geniusloci.com%3Fsubject%3DInformations%20Genius%20Loci\u00bb uncode_shortcode_id=\u00bb548816″]Cont\u00e1ctenos[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=\u00bb1\/1″][uncode_block id=\u00bb2994″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row row_height_percent=\u00bb0″ override_padding=\u00bbyes\u00bb h_padding=\u00bb2″ top_padding=\u00bb3″ bottom_padding=\u00bb3″ overlay_alpha=\u00bb50″ gutter_size=\u00bb3″ column_width_percent=\u00bb100″ shift_y=\u00bb0″ z_index=\u00bb0″ uncode_shortcode_id=\u00bb147208″][vc_column width=\u00bb1\/1″][vc_single_image media=\u00bb141072″ media_width_percent=\u00bb100″ shape=\u00bbimg-round\u00bb radius=\u00bbstd\u00bb advanced=\u00bbyes\u00bb media_items=\u00bbmedia|original,title\u00bb media_overlay_opacity=\u00bb50″ […]<\/p>\n","protected":false},"author":3,"featured_media":141072,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-141071","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nLa historia Genius Loci: c\u00f3mo naci\u00f3 la idea de las medallas<\/title>\n<meta name=\"description\" content=\"La historia Genius Loci: paseo en Friburgo, iglesia en ruinas, medallas f\u00edsicas y espacio digital para revelar los secretos ocultos de los lugares.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/geniusloci.com\/es\/la-historia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La historia Genius Loci: c\u00f3mo naci\u00f3 la idea de las medallas\" \/>\n<meta property=\"og:description\" content=\"La historia Genius Loci: paseo en Friburgo, iglesia en ruinas, medallas f\u00edsicas y espacio digital para revelar los secretos ocultos de los lugares.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/geniusloci.com\/es\/la-historia\/\" \/>\n<meta property=\"og:site_name\" content=\"Genius Loci\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/geniusloci.medals\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-01T08:46:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/geniusloci.com\/wp-content\/uploads\/2022\/11\/Lancement-Egle-Steph.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1150\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/geniusloci.com\\\/es\\\/la-historia\\\/\",\"url\":\"https:\\\/\\\/geniusloci.com\\\/es\\\/la-historia\\\/\",\"name\":\"La historia Genius Loci: c\u00f3mo naci\u00f3 la idea de las medallas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/geniusloci.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/geniusloci.com\\\/es\\\/la-historia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/geniusloci.com\\\/es\\\/la-historia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/geniusloci.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Lancement-Egle-Steph.jpg\",\"datePublished\":\"2022-11-02T06:21:27+00:00\",\"dateModified\":\"2026-07-01T08:46:57+00:00\",\"description\":\"La historia Genius Loci: paseo en Friburgo, iglesia en ruinas, medallas f\u00edsicas y espacio digital para revelar los secretos ocultos de los lugares.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/geniusloci.com\\\/es\\\/la-historia\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/geniusloci.com\\\/es\\\/la-historia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/geniusloci.com\\\/es\\\/la-historia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/geniusloci.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Lancement-Egle-Steph.jpg\",\"contentUrl\":\"https:\\\/\\\/geniusloci.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Lancement-Egle-Steph.jpg\",\"width\":1600,\"height\":1150,\"caption\":\"Steph & Egl\u00e9 Cruchon\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/geniusloci.com\\\/es\\\/la-historia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/geniusloci.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La historia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/geniusloci.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/geniusloci.com\\\/es\\\/\",\"name\":\"Genius Loci\",\"description\":\"Secrets des lieux\",\"publisher\":{\"@id\":\"https:\\\/\\\/geniusloci.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/geniusloci.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/geniusloci.com\\\/es\\\/#organization\",\"name\":\"Genius Loci\",\"url\":\"https:\\\/\\\/geniusloci.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/geniusloci.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/geniusloci.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/logo-genius-loci-black-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/geniusloci.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/logo-genius-loci-black-scaled.jpg\",\"width\":2048,\"height\":2048,\"caption\":\"Genius Loci\"},\"image\":{\"@id\":\"https:\\\/\\\/geniusloci.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/geniusloci.medals\",\"https:\\\/\\\/www.instagram.com\\\/geniusloci.medals\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/genius-loci-medals\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La historia Genius Loci: c\u00f3mo naci\u00f3 la idea de las medallas","description":"La historia Genius Loci: paseo en Friburgo, iglesia en ruinas, medallas f\u00edsicas y espacio digital para revelar los secretos ocultos de los lugares.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/geniusloci.com\/es\/la-historia\/","og_locale":"es_ES","og_type":"article","og_title":"La historia Genius Loci: c\u00f3mo naci\u00f3 la idea de las medallas","og_description":"La historia Genius Loci: paseo en Friburgo, iglesia en ruinas, medallas f\u00edsicas y espacio digital para revelar los secretos ocultos de los lugares.","og_url":"https:\/\/geniusloci.com\/es\/la-historia\/","og_site_name":"Genius Loci","article_publisher":"https:\/\/www.facebook.com\/geniusloci.medals","article_modified_time":"2026-07-01T08:46:57+00:00","og_image":[{"width":1600,"height":1150,"url":"https:\/\/geniusloci.com\/wp-content\/uploads\/2022\/11\/Lancement-Egle-Steph.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/geniusloci.com\/es\/la-historia\/","url":"https:\/\/geniusloci.com\/es\/la-historia\/","name":"La historia Genius Loci: c\u00f3mo naci\u00f3 la idea de las medallas","isPartOf":{"@id":"https:\/\/geniusloci.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/geniusloci.com\/es\/la-historia\/#primaryimage"},"image":{"@id":"https:\/\/geniusloci.com\/es\/la-historia\/#primaryimage"},"thumbnailUrl":"https:\/\/geniusloci.com\/wp-content\/uploads\/2022\/11\/Lancement-Egle-Steph.jpg","datePublished":"2022-11-02T06:21:27+00:00","dateModified":"2026-07-01T08:46:57+00:00","description":"La historia Genius Loci: paseo en Friburgo, iglesia en ruinas, medallas f\u00edsicas y espacio digital para revelar los secretos ocultos de los lugares.","breadcrumb":{"@id":"https:\/\/geniusloci.com\/es\/la-historia\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/geniusloci.com\/es\/la-historia\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/geniusloci.com\/es\/la-historia\/#primaryimage","url":"https:\/\/geniusloci.com\/wp-content\/uploads\/2022\/11\/Lancement-Egle-Steph.jpg","contentUrl":"https:\/\/geniusloci.com\/wp-content\/uploads\/2022\/11\/Lancement-Egle-Steph.jpg","width":1600,"height":1150,"caption":"Steph & Egl\u00e9 Cruchon"},{"@type":"BreadcrumbList","@id":"https:\/\/geniusloci.com\/es\/la-historia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/geniusloci.com\/es\/"},{"@type":"ListItem","position":2,"name":"La historia"}]},{"@type":"WebSite","@id":"https:\/\/geniusloci.com\/es\/#website","url":"https:\/\/geniusloci.com\/es\/","name":"Genius Loci","description":"Secrets des lieux","publisher":{"@id":"https:\/\/geniusloci.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/geniusloci.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/geniusloci.com\/es\/#organization","name":"Genius Loci","url":"https:\/\/geniusloci.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/geniusloci.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/geniusloci.com\/wp-content\/uploads\/2022\/09\/logo-genius-loci-black-scaled.jpg","contentUrl":"https:\/\/geniusloci.com\/wp-content\/uploads\/2022\/09\/logo-genius-loci-black-scaled.jpg","width":2048,"height":2048,"caption":"Genius Loci"},"image":{"@id":"https:\/\/geniusloci.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/geniusloci.medals","https:\/\/www.instagram.com\/geniusloci.medals\/","https:\/\/www.linkedin.com\/company\/genius-loci-medals"]}]}},"_links":{"self":[{"href":"https:\/\/geniusloci.com\/es\/wp-json\/wp\/v2\/pages\/141071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geniusloci.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/geniusloci.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/geniusloci.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/geniusloci.com\/es\/wp-json\/wp\/v2\/comments?post=141071"}],"version-history":[{"count":3,"href":"https:\/\/geniusloci.com\/es\/wp-json\/wp\/v2\/pages\/141071\/revisions"}],"predecessor-version":[{"id":141084,"href":"https:\/\/geniusloci.com\/es\/wp-json\/wp\/v2\/pages\/141071\/revisions\/141084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geniusloci.com\/es\/wp-json\/wp\/v2\/media\/141072"}],"wp:attachment":[{"href":"https:\/\/geniusloci.com\/es\/wp-json\/wp\/v2\/media?parent=141071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}