{"id":141067,"date":"2022-11-02T08:21:27","date_gmt":"2022-11-02T06:21:27","guid":{"rendered":"https:\/\/geniusloci.com\/a-propos\/"},"modified":"2026-07-01T10:51:33","modified_gmt":"2026-07-01T08:51:33","slug":"la-storia","status":"publish","type":"page","link":"https:\/\/geniusloci.com\/it\/la-storia\/","title":{"rendered":"La storia"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;147208&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;141068&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; advanced=&#8221;yes&#8221; media_items=&#8221;media|original,title&#8221; media_overlay_opacity=&#8221;50&#8243; media_overlay_anim=&#8221;no&#8221; media_text_visible=&#8221;yes&#8221; media_text_anim=&#8221;no&#8221; media_image_anim=&#8221;no&#8221; media_h_align=&#8221;right&#8221; media_v_position=&#8221;bottom&#8221; media_padding=&#8221;2&#8243; media_title_dimension=&#8221;h6&#8243; uncode_shortcode_id=&#8221;739131&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;3374&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;936086&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;956437&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_height=&#8221;fontheight-145063&#8243; uncode_shortcode_id=&#8221;207658&#8243;]Genius Loci, ovvero come reinventare la valorizzazione del patrimonio iperlocale.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;168651&#8243;]In realt\u00e0, l&#8217;idea \u00e8 nata dieci anni fa, durante una passeggiata, da qualche parte intorno a Friburgo in Svizzera<\/p>\n<p class=\"p1\">Camminando, scopriamo una vecchia chiesa, mezza in rovina, lentamente divorata dalla vegetazione.<\/p>\n<p class=\"p1\">Il posto era pazzesco<\/p>\n<p class=\"p1\"><strong>Steph<\/strong>: Hai visto? Dove siamo?<\/p>\n<p class=\"p1\"><strong>Egl\u00e9<\/strong>: (Guardando su Google Maps) Ehm\u2026 in mezzo al nulla\u2026<\/p>\n<p class=\"p1\"><strong>Steph<\/strong>: Come si chiama questo posto?<\/p>\n<p class=\"p1\"><strong>Egl\u00e9<\/strong>: Non c&#8217;\u00e8 scritto niente\u2026 neanche un cartello.<\/p>\n<p class=\"p1\">Quel giorno stesso, abbiamo continuato a vedere luoghi incredibili: una quercia immensa, una roccia misteriosa spaccata in due, un&#8217;antica torre medievale dimenticata, un maniero Art d\u00e9co, una panchina romantica isolata\u2026 Tutti questi luoghi sembravano speciali. Avevano segreti e storie, ma nessuno per raccontarle.<\/p>\n<p class=\"p1\">Nessun cartello<\/p>\n<p class=\"p1\">Niente.<\/p>\n<p>&#8230;<\/p>\n<p class=\"p1\">Abbiamo quindi avuto la GRANDE IDEA: medaglie fisiche indistruttibili, da nascondere in mezzo al nulla, che aprono su uno spazio digitale dal contenuto ricco, autentico, emozionale, divertente e soprattutto impossibile da trovare altrove.<\/p>\n<p class=\"p1\">Per noi, \u00e8 <strong>LA soluzione migliore<\/strong> per valorizzare milioni di luoghi ancora nascosti nel mondo.<\/p>\n<p class=\"p1\"><strong>Il nostro sogno \u00e8 semplicemente che tra qualche anno ci troviamo per caso in una grande citt\u00e0 d&#8217;Europa e scopriamo le nostre medaglie all&#8217;angolo di un vicolo misterioso.<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;125047&#8243; column_width_pixel=&#8221;550&#8243;][vc_button border_animation=&#8221;btn-ripple-out&#8221; wide=&#8221;yes&#8221; border_width=&#8221;0&#8243; scale_mobile=&#8221;no&#8221; link=&#8221;url:https%3A%2F%2Fwww.dropbox.com%2Fsh%2F4r2jzcx8marxhl6%2FAADrFK_bQ8ST6TV4xIvLdDcPa%3Fdl%3D0|title:Scaricate%20il%20nostro%20Press%20Kit|target:_blank&#8221; uncode_shortcode_id=&#8221;395763&#8243;]Scaricate il nostro press kit[\/vc_button][vc_button border_animation=&#8221;btn-ripple-out&#8221; wide=&#8221;yes&#8221; border_width=&#8221;0&#8243; scale_mobile=&#8221;no&#8221; link=&#8221;url:mailto%3Ahello%40geniusloci.com%3Fsubject%3DInformations%20Genius%20Loci&#8221; uncode_shortcode_id=&#8221;548816&#8243;]Contattateci[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;2994&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;147208&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;141068&#8243; media_width_percent=&#8221;100&#8243; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; advanced=&#8221;yes&#8221; media_items=&#8221;media|original,title&#8221; media_overlay_opacity=&#8221;50&#8243; [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":141068,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-141067","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La storia Genius Loci: come nacque l&#039;idea delle medaglie<\/title>\n<meta name=\"description\" content=\"La storia Genius Loci: passeggiata a Friburgo, chiesa in rovina, medaglie fisiche e spazio digitale per rivelare i segreti nascosti dei luoghi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/geniusloci.com\/it\/la-storia\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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