{"id":141116,"date":"2024-04-13T22:15:55","date_gmt":"2024-04-13T20:15:55","guid":{"rendered":"https:\/\/geniusloci.com\/genius-loci-en-bref\/"},"modified":"2026-07-01T11:25:30","modified_gmt":"2026-07-01T09:25:30","slug":"genius-loci-trumpai","status":"publish","type":"page","link":"https:\/\/geniusloci.com\/lt\/genius-loci-trumpai\/","title":{"rendered":"Genius Loci trumpai"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;135218&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;413542&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;942485&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_height=&#8221;fontheight-145063&#8243; uncode_shortcode_id=&#8221;131279&#8243;]Kas yra Genius Loci?[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;112136&#8243;]Paspartinta <a href=\"https:\/\/designx.mit.edu\/\">MIT DesignX<\/a>, Genius Loci \u2014 \u0160veicarijos startuolis, veikiantis paveldo ir turizmo srityse.<\/p>\n<p>Genius Loci Medaliai \u2014 <strong>vietos paveldo i\u0161ry\u0161kinimo \u012frankis<\/strong>, tiek fizinis, tiek skaitmeninis.<\/p>\n<p>Kiekvienai vietai:<\/p>\n<ul>\n<li>Ilgalaik\u0117 informacija (<a href=\"https:\/\/geniusloci.com\/lt\/medailles-genius-loci\/\"><u>316L ner\u016bdijan\u010dio plieno medalis<\/u><\/a>)<\/li>\n<li>Skirta <a href=\"https:\/\/geniusloci.com\/fonctionnalites\/\"><u>skaitmenin\u0117 erdv\u0117<\/u><\/a> (web program\u0117l\u0117)<\/li>\n<\/ul>\n<p>Turin\u012f kuria institucijos, turin\u010dios medalius (savivaldyb\u0117s, turizmo informacijos centrai, asociacijos\u2026). Genius Loci SA, kaip \u012frankio k\u016br\u0117jas, turinio nekuria.[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_height=&#8221;fontheight-145063&#8243; uncode_shortcode_id=&#8221;140147&#8243;]Kokias problemas sprend\u017eiate?[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;147169&#8243;]Europa kasmet priima daugiau nei <strong>700 milijon\u0173 lankytoj\u0173<\/strong> \u2014 tai daugiau nei 50 % pasaulio turizmo.<\/p>\n<p>Ko jie ie\u0161ko? To, kas Europ\u0105 daro unikali\u0105: jos Istorijos ir Paveldo! Pilys, istoriniai miestai ir kaimai, r\u016bmai, katedros ar ba\u017eny\u010dios, nekalbant apie i\u0161skirtines gamtos vietas ir material\u0173j\u012f bei nematerial\u0173j\u012f kult\u016bros paveld\u0105.<\/p>\n<p>Daugiau nei 500 Europos objekt\u0173 \u012fra\u0161yta \u012f <a href=\"https:\/\/whc.unesco.org\/fr\/list\/\">UNESCO s\u0105ra\u0161\u0105<\/a>. Koliziejus, Mont-Saint-Michel\u2026<\/p>\n<p>Viena did\u017eiausi\u0173 problem\u0173: \u0161ie i\u0161skirtiniai objektai sutelkia did\u017ei\u0105j\u0105 masinio turizmo dal\u012f, iki perteklinio turizmo\u2026 Ta\u010diau <strong>Europoje yra daugiau nei 200 000 miest\u0173, kaim\u0173 ar vietovi\u0173, turting\u0173 vert\u0117s objekt\u0173, kurie i\u0161 esm\u0117s ne\u017einomi<\/strong>.<\/p>\n<p>L\u0117tojo turizmo eroje kvie\u010diame tarptautinius ir vietinius lankytojus keliauti ne taip toli, bet giliau. D\u0117l m\u016bs\u0173 tarptautinio susiet\u0173 Medali\u0173 tinklo, detaliai atskleid\u017eian\u010dio m\u016bs\u0173 region\u0173 paslaptis.<\/p>\n<p>Savivaldyb\u0117ms, turizmo biurams ir kolektyvams <strong>Genius Loci si\u016blo alternatyv\u0105 turistin\u0117ms lentoms, pritaikyt\u0105 \u0161iandienos pasauliui: skaitmenin\u0119, ekonomi\u0161k\u0105, bendradarbiavimu gr\u012fst\u0105 ir tvari\u0105.<\/strong><\/p>\n<h3>Rizikos, susijusios su dirbtiniu intelektu<\/h3>\n<p data-start=\"471\" data-end=\"950\">Generatyviam dirbtiniam intelektui tampant nauja informacijos prieigos s\u0105saja (balsiniai asistentai, paie\u0161kos varikliai, papildytos \u017eem\u0117lapiai\u2026), teritorijoms kyla didel\u0117 rizika: matyti savo vie\u0161\u0105j\u012f \u012fvaizd\u012f automati\u0161kai sukurt\u0105 i\u0161 bendrini\u0173, pasenusi\u0173 ar klaiding\u0173 duomen\u0173. Be aktyvaus \u012fsiki\u0161imo, standartizuoti, dekontekstualizuoti ar net klaidingi pasakojimai gali pakeisti vietos balsus.<\/p>\n<p data-start=\"952\" data-end=\"1279\"><strong data-start=\"952\" data-end=\"1048\">Kolektyvai jau \u0161iandien turi susigr\u0105\u017einti savo viet\u0173 pasakojimo kontrol\u0119.<\/strong> Strukt\u016bruodami savo Deep POI, jie kuria patikim\u0105, turting\u0105, \u012fsi\u0161aknijusi\u0105 redakcin\u0119 i\u0161tekli\u0173 baz\u0119, kuri rytoj gal\u0117s maitinti DI, platformas ir atradimo s\u0105sajas \u2014 <strong data-start=\"1229\" data-end=\"1279\">i\u0161 kontroliuojamo, pasirinkto, patvirtinto \u0161altinio.<\/strong><\/p>\n<p data-start=\"1281\" data-end=\"1472\">Genius Loci si\u016blo teritorijoms konkret\u0173 sprendim\u0105, kaip i\u0161vengti tapatyb\u0117s skiedimo automatizuotuose skaitmeniniuose srautuose, ir tapti <strong data-start=\"1427\" data-end=\"1454\">savo pasakojim\u0173 autoriais<\/strong>, o ne steb\u0117tojais.<\/p>\n<p>Genius Loci \u2014 nauja atradimo patirtis, jungianti Paveld\u0105 ir Inovacijas. M\u016bs\u0173 vizija? Padaryti j\u012f geriausiu pla\u010diaver\u010diu paveldo i\u0161ry\u0161kinimo \u012frankiu.[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_height=&#8221;fontheight-145063&#8243; uncode_shortcode_id=&#8221;279770&#8243;]Koks J\u016bs\u0173 verslo modelis?[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;103242&#8243;]Daugiausia B2G (Business to Government). M\u016bs\u0173 klientai \u2014 kolektyvai ar turizmo biurai \u2014 u\u017esako medalius ir vykdo savo vertinimo projekt\u0105. Galutinis naudos gav\u0117jas \u2014 lankytojas ar turistas, kuris vietoje atras m\u016bs\u0173 medalius ir praturtins regiono pa\u017einimo patirt\u012f.[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_height=&#8221;fontheight-145063&#8243; uncode_shortcode_id=&#8221;455553&#8243;]Kokia Genius Loci rinkos pozicija?[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;182958&#8243;]Genius Loci pozicionuojasi kaip <strong>oficiali savivaldyb\u0117s paveldo infrastrukt\u016bra<\/strong>, kur kiti sprendimai \u2014 arba \u017eaidimin\u0117s program\u0117l\u0117s (Terra Aventura, Totemus, Geocaching), arba generalistin\u0117s platformos (Google Maps, Wikipedia, TripAdvisor).<\/p>\n<p>Ne \u017eaidimas, ne animacija, ne dar viena program\u0117l\u0117: <strong>ilgalaik\u0117 informacija, kuri\u0105 ne\u0161a pati savivaldyb\u0117.<\/strong><\/p>\n<p>Var\u017et\u0173 tvirtinimo ner\u016bdijan\u010dio plieno medali\u0173 tinklas, momentinis nuskaitymas be atsisiuntimo \u2014 ir kiekviena vieta tampa Deep POI, pasakojamu teritorijos spalvomis. Genius Loci u\u017epildo sprag\u0105: ilgalaik\u0117s, paprastos, universalios infrastrukt\u016bros, valdomos savivaldyb\u0117s.<\/p>\n<p><a href=\"https:\/\/geniusloci.com\/lt\/genius-loci-pozicionavimas-paveldas\/\">Su\u017einokite daugiau apie m\u016bs\u0173 pozicionavim\u0105.<\/a>[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_height=&#8221;fontheight-145063&#8243; uncode_shortcode_id=&#8221;851719&#8243;]Kas yra J\u016bs\u0173 klientai?[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;128727&#8243;]Paveldo architektai, kult\u016bros mediatoriai, muziej\u0173 kuratoriai, meno restauratoriai, meno istorikai, archeologai, urbanistai, miesto architektai, muziej\u0173 dizaineriai, istorikai, geografai, kult\u016bros organizacijos ir institucijos, ministerijos, Regionin\u0117s kult\u016bros reikal\u0173 direkcijos (DRAC), priva\u010dios ar vie\u0161osios fondai, dirbantys paveldo apsaugos ir vertinimo srityje, turizmo biurai, savivaldyb\u0117s, paveldo apsaugos asociacijos.[\/vc_column_text][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_height=&#8221;fontheight-145063&#8243; uncode_shortcode_id=&#8221;879372&#8243; el_id=&#8221;investors&#8221;]Kas yra J\u016bs\u0173 investuotojai?[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;105673&#8243;]Kaip <a href=\"https:\/\/design-sprint.com\/\">Design Sprint SA<\/a> spin-off,<strong><br \/>\n<\/strong><a href=\"https:\/\/geniusloci.com\/lt\/\">Genius Loci SA<\/a> vis dar 100 % priklauso <a href=\"https:\/\/www.linkedin.com\/in\/steph-cruchon\/\">St\u00e9ph Cruchon<\/a> ir <a href=\"https:\/\/www.linkedin.com\/in\/egle-cruchon\/\">Egl\u00e9 Cruchon<\/a>. Ateities kapitalo prapl\u0117timams planuojame prioritet\u0105 teikti valstybiniams investuotojams ir family offices, kurie ne tik rodo tikr\u0105 susidom\u0117jim\u0105 m\u016bs\u0173 sektoriumi, bet ir dalijasi m\u016bs\u0173 strateginiais tikslais.<\/p>\n<p>Genius Loci SA: <strong>CHE-350.985.984<br \/>\n<\/strong><a href=\"https:\/\/zefix.ch\/en\/search\/entity\/list\/firm\/1542222\">https:\/\/zefix.ch\/en\/search\/entity\/list\/firm\/1542222<\/a><strong><br \/>\n<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;67&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;1948&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;133493&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;135218&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;413542&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-141116","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Genius Loci trumpai: \u0160veicarijos paveldo turizmo startuolis<\/title>\n<meta name=\"description\" content=\"Genius Loci trumpai: MIT DesignX startuolis, QR medaliai, l\u0117tasis turizmas ir alternatyva lentoms. 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