{"id":139514,"date":"2023-08-13T17:53:12","date_gmt":"2023-08-13T15:53:12","guid":{"rendered":"https:\/\/geniusloci.com\/?p=139514"},"modified":"2026-06-29T20:02:01","modified_gmt":"2026-06-29T18:02:01","slug":"paveldo-skaitmeninimas-turizmo-inovaciju-labui","status":"publish","type":"post","link":"https:\/\/geniusloci.com\/lt\/paveldo-skaitmeninimas-turizmo-inovaciju-labui\/","title":{"rendered":"Paveldo skaitmeninimas turizmo inovacij\u0173 labui"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”503421″][vc_column width=”1\/1″][vc_custom_heading text_size=”h3″ text_weight=”400″ text_height=”fontheight-145063″ uncode_shortcode_id=”110458″]Technologijos, dirbtinis intelektas, nauja ekonomika: skatinama technologin\u0117s pa\u017eangos ir kintan\u010di\u0173 keliautoj\u0173 l\u016bkes\u010di\u0173, turizmo sektorius nuolat evoliucionuoja. Kaip \u0161is sektorius atgimsta skaitmeninimo d\u0117ka?[\/vc_custom_heading][vc_single_image media=”139512″ dynamic=”yes” media_width_percent=”100″ shape=”img-round” radius=”std” uncode_shortcode_id=”139123″][vc_column_text uncode_shortcode_id=”111358″]Kelias de\u0161imtme\u010dius turizmas \u2014 kaip ir daugelis kit\u0173 sektori\u0173 \u2014 susiduria su nauj\u0173 skaitmenini\u0173 technologij\u0173 at\u0117jimu ir privalo jas integruoti \u012f savo strategij\u0105 novatori\u0161kai ir protingai. Svarbu prisitaikyti prie klient\u0173 technologini\u0173 l\u016bkes\u010di\u0173, bet vis\u0173 svarbiau \u2014 atsakyti \u012f tendencij\u0105 link patirtini\u0173, vietini\u0173, autenti\u0161k\u0173 ir tvari\u0173 kelioni\u0173.<\/p>\n

Pandemija \u0161\u012f proces\u0105 pagreitino. Remiantis Apolitical<\/a>, nuo pandemijos dauguma turizmo investicij\u0173 buvo nukreiptos \u012f skaitmeninius ir technologinius sprendimus: tiesiogin\u0117s u\u017esienio investicijos \u012f turizmo programin\u0119 \u012frang\u0105 2021 m. i\u0161augo 41,9 %, palyginti su ankstesniais metais. Be to, \u0161i strategija atitinka Jungtini\u0173 Taut\u0173 tvaraus vystymosi tikslus (TVT), kaip nurodoma tame pa\u010diame straipsnyje<\/a>.<\/p>\n

\u0160iame straipsnyje nagrin\u0117jame dvi turizmo inovacij\u0173 kryptis ir tai, kaip jos kei\u010dia \u0161iuolaikin\u0119 kelion\u0117s patirt\u012f: e. turizm\u0105 ir paveldo skaitmeninim\u0105.[\/vc_column_text][vc_custom_heading text_size=”h3″ text_height=”fontheight-145063″ uncode_shortcode_id=”440889″]E. turizmas keliautoj\u0173 labui[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”160394″]E. turizmas, arba elektroninis turizmas, atsirado keliautojams ir turizmo sektoriui prad\u0117jus naudotis technologijomis. Jis padeda visi\u0161kai pergalvoti kelion\u0117s patirt\u012f. Apima paslaugas ir \u012frankius, supaprastinan\u010dius ir praturtinan\u010dius vis\u0105 kelion\u0119 \u2014 nuo planavimo ir rezervacijos iki tyrin\u0117jimo ir patirties dalijimosi. Keliautojai gali ie\u0161koti ir rezervuoti internetu, naudotis kelioni\u0173 program\u0117l\u0117mis, socialiniais tinklais ir susietomis priemon\u0117mis. Informacija tampa greitai pasiekiama bet kada, leid\u017eiama personalizuoti patirt\u012f pasirenkant mar\u0161rutus, apgyvendinim\u0105 ir veiklas pagal interesus, taupoma laikas ir pinigai. \u0160iandien e. turizmas tapo norma \u2014 kokias inovacijas dar gali atne\u0161ti naujos technologijos turizmo sektoriui?[\/vc_column_text][vc_custom_heading text_size=”h3″ text_height=”fontheight-145063″ uncode_shortcode_id=”365299″]Skaitmenini\u0173 inovacij\u0173 potencialas atgimstant rytojaus turizmui[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”149869″]Remiantis Pranc\u016bzijos \u012fmoni\u0173 generalinio direktorato ataskaita<\/a>, turizmo inovacijos vis\u0173 pirma yra skaitmenin\u0117s (80 %) ir orientuotos \u012f naudotojo patirt\u012f. Atsirandan\u010dios tendencijos:<\/p>\n

1. Dirbtinis intelektas (DI):<\/strong> DI naudojamas kelioni\u0173 rekomendacijoms personalizuoti, lankytoj\u0173 srautams valdyti ir pa\u017eangesn\u0117ms virtualioms patirtims kurti.<\/p>\n

2. Papildytoji realyb\u0117 (PR) & virtuali realyb\u0117 (VR):<\/strong> PR ir VR technologijos praturtina keliautoj\u0173 patirt\u012f, leisdamos atrasti vietas ir objektus \u012ftraukiau ir interaktyviau, su naujais poj\u016b\u010diais. Visai neseniai, 2024 m., vyko paroda \u201eEternelle Notre-Dame<\/a>” \u2014 tikra laiko kelion\u0117 per katedros statyb\u0105. Toks atskleidimas vis d\u0117lto lieka i\u0161skirtin\u0117ms vietoms.<\/p>\n

3. Materialaus ir nematerialaus paveldo skaitmeninimas:<\/strong> materialaus ir nematerialaus paveldo \u2014 pastat\u0173 istorijos, gamtos stebukl\u0173, tradicij\u0173 (tradici\u0161kos muzikos ir oralin\u0117s tradicijos) \u2014 skaitmeninimas taip pat \u012fgauna pagreit\u012f. \u0160is paskutinis punktas vertas platesnio aptarimo, nes b\u016btent \u0161i\u0105 krypt\u012f pl\u0117tojome su Genius Loci<\/strong>.[\/vc_column_text][vc_custom_heading uncode_shortcode_id=”116726″]<\/p>\n

Europoje tik 517 objekt\u0173 \u012fra\u0161yta \u012f UNESCO s\u0105ra\u0161\u0105<\/a>. Jie koncentruoja atskleidimo priemones ir, deja, kartais perteklin\u012f turizm\u0105<\/strong>. Su Genius Loci nor\u0117jome sukurti modern\u0173, tvar\u0173 ir dalyvaujam\u0105 \u012frank\u012f, kad atskleistume kitus 200 000 kaim\u0173 ir vietovi\u0173, kurios sunkiai pristato savo patrauklum\u0105.<\/h4>\n

[\/vc_custom_heading][vc_custom_heading text_size=”h3″ text_height=”fontheight-145063″ uncode_shortcode_id=”127282″]Materialaus ir nematerialaus paveldo skaitmeninimas: nauja kult\u016brin\u0117 dimensija[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”214417″]Paveldo skaitmeninimas \u2014 tai kult\u016brini\u0173 ir istorini\u0173 element\u0173 \u2014 materiali\u0173 (paminklai, muziejai, statytasis paveldas ir kt.) ar nemateriali\u0173 (tradiciijos, istorija ir kt.) \u2014 fiksavimas ir pateikimas visuomenei internete. Tai atveria naujas galimybes kult\u016bros paveldui saugoti, skleisti ir tyrin\u0117ti. Tai gali reik\u0161ti paveld\u0105 padaryti pasiekiam\u0105 nuotoliniu b\u016bdu<\/strong>, pavyzd\u017eiui virtualiais muziej\u0173 apsilankymais i\u0161 nam\u0173.<\/p>\n

Vis d\u0117lto i\u0161lieka i\u0161\u0161\u016bki\u0173: skaitmeninimo ka\u0161tai, duomen\u0173 patikimumas ir kokyb\u0117, autori\u0173 teisi\u0173 apsauga ir nelygus prieigos prie technologij\u0173 lygis, sukuriantis tam tikr\u0105 nelygyb\u0119. Skaitmeninimas taip pat padeda skaitmeni\u0161kai i\u0161saugoti paveldo elementus, ma\u017einant nusid\u0117v\u0117jim\u0105 d\u0117l fizinio kontakto \u2014 ir nes m\u016bs\u0173 prot\u0117vi\u0173 atmintis nyksta.[\/vc_column_text][vc_custom_heading text_size=”h3″ text_height=”fontheight-145063″ uncode_shortcode_id=”406792″]Augantis duomen\u0173 poreikis[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”194572″]Daugiau nei bet kada gyvename big data eroje.
\nKokybi\u0161k\u0173 duomen\u0173 rinkimas tapo esminis turizmo organizacijoms.<\/p>\n

\u0160ie kokybiniai ir kiekybiniai duomenys padeda analizuoti lankytoj\u0173 srautus ir infrastrukt\u016bros poreikius, taip pat gerinti keliautoj\u0173 komfort\u0105 ir patirt\u012f.<\/p>\n

Prie\u0161 devynerius metus, kai gim\u0117 Genius Loci id\u0117ja, atrod\u0117 ne\u012fmanoma skleisti skaitmenini\u0173 patir\u010di\u0173 gamtoje \u2014 ta\u010diau technologijoms vystantis, 5G gaudymas net gi mi\u0161ko gilumoje tapo \u012fprastas.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_custom_heading text_size=”h3″ text_height=”fontheight-145063″ uncode_shortcode_id=”121053″]Genius Loci prijungti QR medaliai atitinka paveldo skaitmeninimo poreik\u012f ir tendencij\u0105 si\u016blyti vietin\u012f, patirtin\u012f, social\u0173 ir tvar\u0173 l\u0117t\u0105j\u012f turizm\u0105.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”102182″]Pagal UNESCO tikslus b\u016btina inventorizuoti, skaitmeninti ir skleisti artim\u0105 paveld\u0105 \u2014 net ir ne populiariausiose turizmo regionuose. Kaip teigia St\u00e9phane Bern, paveldas yra vienintelis lygyb\u0117s veiksnys tarp miest\u0173 ir kaimo, tarp m\u016bs\u0173 teritorij\u0173. Ta\u010diau 52 % m\u016bs\u0173 paveldo yra ma\u017eiau nei 2000 gyventoj\u0173 turin\u010diose savivaldyb\u0117se. Tai nepaprasta turtin\u0117 vert\u0117, kuri\u0105 reikia puosel\u0117ti, atskleisti, saugoti ir i\u0161saugoti \u2014 ir kuri akivaizd\u017eiai gali pad\u0117ti u\u017etikrinti teritorij\u0173 ekonomin\u0119 pl\u0117tr\u0105.<\/strong><\/p>\n

Genius Loci prijungti QR medaliai atitinka \u0161\u012f poreik\u012f tvariai ir dalyvaujamai atskleisdami regiono vietos paslaptis<\/strong>. Tai phygital<\/strong> turistin\u0117 \u017eenklinimo sistema \u2014 vienu metu fizin\u0117 ir skaitmenin\u0117:<\/p>\n

    \n
  1. \u201eMedalis”<\/strong> i\u0161 ypa\u010d patvaraus ner\u016bdijan\u010dio plieno, sukurtas lauko s\u0105lygoms. Jis montuojamas lankytinoje vietoje, turi unikal\u0173 QR kod\u0105 ir suteikia prieig\u0105 prie vietos turinio.<\/li>\n
  2. Skaitmenin\u0117 erdv\u0117<\/strong>, skirta lankytinai vietai, vietoje pasiekiama tik lankytojams. J\u0105 administruoja vietiniai gamtos, kult\u016bros ar istorijos entuziastai, pri\u017ei\u016brimi savivaldybi\u0173, veikian\u010di\u0173 kaip bendradarbiai ir moderatoriai.<\/li>\n<\/ol>\n

    Dabartin\u0117s funkcijos leid\u017eia dalintis tekstais ir vaizdais, integruoti neribot\u0105 kiek\u012f vaizdo ir garso \u012fra\u0161\u0173 bei rasti netoliese esan\u010dius kitus medalius naudojant \u201eartumo radaro” re\u017eim\u0105. Turiniui galima pa\u017eym\u0117ti (patinka) ir komentuoti, taip pat j\u012f bendrai kurti. Bet kuris patikimas asmuo gali b\u016bti pakviestas ra\u0161yti turin\u012f skaitmenin\u0117je s\u0105sajoje \u2014 siekiant \u012ftraukti gyventojus, turin\u010di\u0173 emoci\u0161kai turting\u0173 istorij\u0173. Galiausiai tai kuria tilt\u0105 tarp vyresn\u0117s kartos, saugan\u010dios \u017einias, ir jaunesni\u0173 kart\u0173, trok\u0161tan\u010di\u0173 nauj\u0173 technologij\u0173.<\/strong><\/p>\n

    Inovacijos turizme \u2014 ypa\u010d per e. turizm\u0105 ir paveldo skaitmeninim\u0105 \u2014 pakeit\u0117 tai, kaip keliaujame, tyrin\u0117jame kult\u016bros paveld\u0105 ir bendraujame su mus supan\u010diu pasauliu. \u0160ie pasiekimai si\u016blo daugyb\u0119 galimybi\u0173 \u012ftrauklesnei, vietinei ir tvaresnei kelion\u0117s patir\u010diai.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”139513″ media_width_percent=”100″ uncode_shortcode_id=”146311″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][uncode_block id=”136″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”503421″][vc_column width=”1\/1″][vc_custom_heading text_size=”h3″ text_weight=”400″ text_height=”fontheight-145063″ uncode_shortcode_id=”110458″]Technologijos, dirbtinis intelektas, nauja […]<\/p>\n","protected":false},"author":3,"featured_media":132337,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136],"tags":[],"class_list":["post-139514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paveldo-naujienos"],"yoast_head":"\nPaveldo skaitmeninimas tvariam turizmo inovacij\u0173 augimui<\/title>\n<meta name=\"description\" content=\"E. turizmas, DI ir skaitmeninimas: su\u017einokite, kaip Genius Loci atskleid\u017eia 200 000 vietovi\u0173 su phygital medaliais tvariam vietos turizmui ir paveldui.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/geniusloci.com\/lt\/paveldo-skaitmeninimas-turizmo-inovaciju-labui\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paveldo skaitmeninimas tvariam turizmo inovacij\u0173 augimui\" \/>\n<meta property=\"og:description\" content=\"E. turizmas, DI ir skaitmeninimas: su\u017einokite, kaip Genius Loci atskleid\u017eia 200 000 vietovi\u0173 su phygital medaliais tvariam vietos turizmui ir paveldui.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/geniusloci.com\/lt\/paveldo-skaitmeninimas-turizmo-inovaciju-labui\/\" \/>\n<meta property=\"og:site_name\" content=\"Genius Loci\" \/>\n<meta property=\"article:publisher\" 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