{"id":139572,"date":"2023-06-01T19:29:46","date_gmt":"2023-06-01T17:29:46","guid":{"rendered":"https:\/\/geniusloci.com\/?p=139572"},"modified":"2026-06-29T20:17:24","modified_gmt":"2026-06-29T18:17:24","slug":"letas-turizmas-regionines-ekonomikos-augimo-ir-diversifikacijos-vektorius","status":"publish","type":"post","link":"https:\/\/geniusloci.com\/lt\/letas-turizmas-regionines-ekonomikos-augimo-ir-diversifikacijos-vektorius\/","title":{"rendered":"L\u0117tas turizmas \u2013 regionin\u0117s ekonomikos augimo ir diversifikacijos vektorius"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”503421″][vc_column width=”1\/1″][vc_custom_heading text_size=”h3″ text_weight=”400″ text_height=”fontheight-145063″ uncode_shortcode_id=”422628″]Genius Loci \u2014 inovacija kult\u016bros paveldo aktualizavime ir l\u0117tajame turizme: ar ji gali prisid\u0117ti prie m\u016bs\u0173 region\u0173 ekonomin\u0117s pl\u0117tros? Kaip COVID kriz\u0117 paspartino \u0161\u012f proces\u0105?
\n[\/vc_custom_heading][vc_single_image media=”139570″ media_width_percent=”100″ uncode_shortcode_id=”130859″][vc_column_text uncode_shortcode_id=”109592″]Turizmo sektorius jau seniai laikomas vienu svarbiausi\u0173 pasaulio ekonomikos varikli\u0173. Jis apima plat\u0173 veikl\u0173 spektr\u0105 \u2014 nuo tarptautini\u0173 kelioni\u0173 iki apgyvendinimo, maitinimo, transporto, laisvalaikio ir kult\u016bros. Turizmas ne tik si\u016blo atradimo galimybes, bet ir daro reik\u0161ming\u0105 ekonomin\u012f poveik\u012f visame pasaulyje. \u0160iame straipsnyje detaliai nagrin\u0117jame turizmo ekonomin\u0119 gali\u0105 \u2014 darbo viet\u0173 k\u016brim\u0105, augim\u0105, investicijas, daugiklio efektus ir sektoriaus i\u0161\u0161\u016bkius.<\/span>
\n[\/vc_column_text][vc_custom_heading text_size=”h3″ text_height=”fontheight-145063″ uncode_shortcode_id=”418648″]Turizmas gali tiesiogiai ir netiesiogiai prisid\u0117ti prie \u0161alies ar regiono ekonomikos augimo
\n[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”153590″]Turizmas yra galingas ekonomikos variklis, kurio svarba, teigia <\/span>Jeremy Boher<\/span><\/a>, tur\u0117t\u0173 dar augti. Tiesiogin\u0117 turizmo ind\u0117lis \u012f pasaulio BVP siekia apie 3,1 %. Pranc\u016bzijoje skai\u010diuojama 8 %, \u0160veicarijoje \u2014 Vaudo kantone \u2014 7,2 %. Tai apima turistini\u0173 pramon\u0117s \u0161ak\u0173 sukurt\u0105 vert\u0119: apgyvendinim\u0105, maitinim\u0105, kelioni\u0173 agent\u016bras, transport\u0105, kult\u016bros veikl\u0105 ir turistini\u0173 preki\u0173 prekyb\u0105 \u2014 pagal <\/span>Pasaulio turizmo organizacij\u0105 (UNWTO)<\/span><\/a>. <\/span>Turizmas skatina ekonomikos augim\u0105 keliais b\u016bdais:<\/span>
\n[\/vc_column_text][vc_column_text uncode_shortcode_id=”149244″]<\/p>\n

    \n
  1. Pajam\u0173 didinimas<\/b>: Turizmas generuoja didelias pajamas i\u0161 keliautoj\u0173 i\u0161laid\u0173 apgyvendinimui, maistui, transportui, laisvalaikio veikloms, suvenyr\u0173 pirkimams ir kt.<\/span><\/li>\n
  2. Investicijos \u012f infrastrukt\u016br\u0105<\/b>: Turistiniam sektoriui reikia oro uost\u0173, keli\u0173, vie\u0161bu\u010di\u0173 ir lankytin\u0173 objekt\u0173. \u0160ios investicijos skatina ilgalaik\u012f ekonomikos augim\u0105.<\/span><\/li>\n
  3. Impulsas kitiems sektoriams<\/b>: Turizmas skatina \u017eem\u0117s \u016bk\u012f, \u017evejyb\u0105, kult\u016br\u0105, prekyb\u0105, maisto pramon\u0119, statyb\u0105 ir kitus sektorius.<\/span><\/li>\n<\/ol>\n

    Mok\u0117jimo balansas<\/b>: Turizmas gali reik\u0161mingai prisid\u0117ti prie \u0161alies mok\u0117jimo balanso, atne\u0161damas valiut\u0105 per tarptautini\u0173 lankytoj\u0173 i\u0161laidas.<\/span>
    \n[\/vc_column_text][vc_column_text uncode_shortcode_id=”176836″]Verta apskai\u010diuoti ir bendr\u0105 turizmo ind\u0117l\u012f \u012f ekonomik\u0105, \u012ftraukiant netiesioginius ir indukcinius efektus \u2014 tarpin\u012f vartojim\u0105, kur\u012f turizmo \u012fmon\u0117s vykdo pas tiek\u0117jus, t. y. prekes ir paslaugas, kurias jos perka. Pasaulio kelioni\u0173 ir turizmo tarybos duomenimis, <\/span>bendras turizmo ind\u0117lis \u012f pasaulio BVP yra 9,8 %. <\/b>Tai daugiau nei automobili\u0173, naftos ar agroalimentin\u0117s pramon\u0117s ind\u0117lis. Veikia daugiklio efektas.<\/span>
    \n[\/vc_column_text][vc_custom_heading text_size=”h3″ text_height=”fontheight-145063″ uncode_shortcode_id=”675632″]Regioninio turizmo daugiklio efektai
    \n[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”937108″]Daugiklio efektai \u2014 svarbi ekonomin\u0117 s\u0105voka, paai\u0161kinanti, kaip pradin\u0117 turistin\u0117 i\u0161laida sukelia papildomas i\u0161laidas ekonomikoje. Kai turistas apsistoja vie\u0161butyje, pinigai naudingi ne tik vie\u0161bu\u010diui \u2014 jie cirkuliuoja vietos ekonomikoje. Savininkas perka vietinius produktus, samdo vietin\u012f personal\u0105, kuris savo atlyginim\u0105 i\u0161leid\u017eia regione \u2014 susidaro teigiam\u0173 ekonomini\u0173 efekt\u0173 kaskada.<\/span><\/p>\n

    Daugiklio efektai gali b\u016bti didesni besivystan\u010diose \u0161alyse, kur turizmas skatina augim\u0105, ma\u017eina skurd\u0105 ir gerina vietos infrastrukt\u016br\u0105. Ta\u010diau jie taip pat veikia ir i\u0161sivys\u010diusiose ekonomikose, kur turizmas yra tvirtas ramstis.<\/span>
    \n[\/vc_column_text][vc_custom_heading text_size=”h3″ text_height=”fontheight-145063″ uncode_shortcode_id=”572835″]Turizmas kaip darbo viet\u0173 variklis
    \n[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”163585″]Turizmas yra pasaulinis ekonomikos pa\u017eangos ir transformacijos variklis ir svarbus sektorius ma\u017eiausiai i\u0161sivys\u010diusioms \u0161alims, kur pramon\u0117 sudaro 7 % tarptautin\u0117s prekybos. Jis sukuria apie 9 % pasaulio darbo viet\u0173 \u2014 ma\u017edaug 280 mln. etat\u0173. Pagal <\/span>    apolitical<\/span><\/a>, tai pirmasis darbdavys moterims ir jaunimui; sektorius daugiausia sudarytas i\u0161 smulki\u0173 ir vidutini\u0173 \u012fmoni\u0173 (SVV), kurios sudaro apie 85 % aktyvi\u0173 \u012fmoni\u0173. Kaip turizmas kuria darbo vietas:<\/span><\/p>\n

      \n
    1. Tiesiogin\u0117s darbo vietos<\/b>: Tiesiogiai susijusios su turizmo sektoriumi \u2014 vie\u0161bu\u010diuose, restoranuose, aviacijos bendrov\u0117se, kelioni\u0173 agent\u016brose, lankytinuose objektuose, su gidais ir kt.<\/span><\/li>\n
    2. Netiesiogin\u0117s darbo vietos<\/b>: Kuriamos susijusiose, bet ne i\u0161imtinai turistin\u0117se srityse \u2014 pavyzd\u017eiui, auga \u017eem\u0117s \u016bkio produkt\u0173, statybini\u0173 med\u017eiag\u0173 ir kit\u0173 preki\u0173 bei paslaug\u0173 paklausa reaguojant \u012f turist\u0173 sraut\u0105.<\/span><\/li>\n
    3. Indukcin\u0117s darbo vietos<\/b>: Atsiranda i\u0161 turizmo ir netiesiogini\u0173 sektori\u0173 darbuotoj\u0173 i\u0161laid\u0173. Kai \u0161ie darbuotojai atlyginim\u0105 i\u0161leid\u017eia kitose ekonomikos srityse, kuriamos papildomos darbo vietos.<\/span><\/li>\n
    4. Sezonin\u0117s ir ne visos darbo dienos darbo vietos<\/b>: Turizmas si\u016blo daug sezonini\u0173 ir ne visos darbo dienos galimybi\u0173 \u2014 naudinga studentams, pensininkams ir tiems, kurie ie\u0161ko lankstumo.<\/span><\/li>\n<\/ol>\n

      [\/vc_column_text][vc_custom_heading text_size=”h3″ text_height=”fontheight-145063″ uncode_shortcode_id=”193240″]Turizmo ekonomikos i\u0161\u0161\u016bkiai ir galimyb\u0117s
      \n[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”680453″]Nors turizmas turi didel\u012f ekonomin\u012f potencial\u0105, jis susiduria su svarbiais i\u0161\u0161\u016bkiais, tarp j\u0173:<\/span><\/p>\n

        \n
      1. Sezoni\u0161kumas<\/b>: Daugelyje kryp\u010di\u0173 yra auk\u0161tas ir \u017eemas sezonas \u2014 tai apsunkina darbo viet\u0173 stabilum\u0105 ir lankytoj\u0173 sraut\u0173 valdym\u0105.<\/span><\/li>\n
      2. Poveikis aplinkai<\/b>: Masinis turizmas gali neigiamai paveikti aplink\u0105 \u2014 per didel\u012f i\u0161tekli\u0173 vartojim\u0105, tar\u0161\u0105 ir ekosistem\u0173 degradacij\u0105.<\/span><\/li>\n
      3. Ekonomin\u0117s nelygyb\u0117s<\/b>: Kai kuriose regionuose turizmo nauda paskirstyta netolygiai \u2014 atsiranda ekonomin\u0117 nelygyb\u0117.<\/span><\/li>\n
      4. Ekonomin\u0117 priklausomyb\u0117<\/b>: Per didel\u0117 priklausomyb\u0117 nuo turizmo daro ekonomikas pa\u017eeid\u017eiamas rinkos svyravimams ir kriz\u0117ms.<\/span><\/li>\n<\/ol>\n

        \u0160ie i\u0161\u0161\u016bkiai gali tapti galimyb\u0117mis didesniam tvarumui ir \u012ftrauktumui. Pastangos reguliuoti <\/span>perteklin\u012f turizm\u0105,<\/span><\/a> skatinti atsaking\u0105 turizm\u0105 ir investuoti \u012f sektoriaus darbuotoj\u0173 mokym\u0105 gali padidinti ekonomin\u0119 naud\u0105 ir suma\u017einti neigiam\u0105 poveik\u012f. COVID taip pat paspartino tvaraus turizmo pl\u0117tr\u0105.<\/span>
        \n[\/vc_column_text][vc_custom_heading text_size=”h3″ text_height=”fontheight-145063″ uncode_shortcode_id=”102077″]Link lokalesnio ir tvaraus turizmo po COVID
        \n[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”135241″]\u012evair\u016bs veiksniai gali paveikti turizmo augim\u0105 ir taip ekonomin\u0119 pl\u0117tr\u0105 \u2014 <\/span>politinis kontekstas ir saugumas<\/b>, apsunkinantys keliautoj\u0173 prieig\u0105, <\/span>ekonomin\u0117 kriz\u0117<\/b> ar <\/span>pasaulin\u0117 kriz\u0117, tokia kaip COVID.<\/b><\/p>\n

        Pagal <\/span>JT<\/span><\/a>, pandemija staiga sustabd\u0117 tarptautin\u012f turizm\u0105 ir parod\u0117 sektoriaus svarb\u0105 tiek nacionalin\u0117ms ekonomikoms, tiek asmeniniams pragyvenimo \u0161altiniams. \u0160alys buvo priverstos diversifikuoti veikl\u0105; pagal UNWTO daugelis kryp\u010di\u0173 kuria vidaus ir kaimo turizm\u0105, kad pad\u0117t\u0173 kaimo ir kriz\u0117s i\u0161tikt\u0173 vietos ekonomikoms <\/span>skatinti darbo viet\u0173 k\u016brim\u0105 ir saugoti gamtos i\u0161teklius bei kult\u016bros paveld\u0105<\/b>. Prioritetas teko nacionaliniam turizmui tvarios pl\u0117tros ar l\u0117to turizmo logikoje. UNWTO pabr\u0117\u017eia: \u0161i tendencija taip pat <\/span>v\u0117l sujungia gyventojus su paveldu<\/b> ir ple\u010dia galimybes naudotis kult\u016bra ir dalyvauti joje.<\/span><\/p>\n

        Pagal <\/span>UNESCO<\/span><\/a>, turizmo atgaivinimas po COVID yra centrin\u0117 daugelio vyriausybi\u0173 visame pasaulyje r\u016bpestis.<\/span> \u0160iandien priimtos priemon\u0117s formuos rytojaus turizm\u0105 \u2014 pandemija suteik\u0117 galimyb\u0119 atkurti stipresn\u012f, lankstesn\u012f ir tvar\u0173 sektori\u0173.<\/span>
        \n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_custom_heading text_size=”h3″ text_height=”fontheight-145063″ uncode_shortcode_id=”579901″]Genius Loci atitinka regioninio, lokalesnio ir tvaraus turizmo poreik\u012f
        \n[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”169351″]Genius Loci leid\u017eia tvariai ir dalyvaujamai aktualinti i\u0161tisus regionus ir teritorijas. U\u017esienio turistai m\u0117gaujasi unikaliu, emoci\u0161kai turtingu turiniu \u2014 o vietiniai gyventojai gali i\u0161 naujo atrasti savo region\u0105.<\/span><\/p>\n

        Lankytoj\u0173 srautai \u0161iuo metu per daug koncentruojami pagrindin\u0117se lankytinose vietose. Kai kuriose regionuose kalbama apie perteklin\u012f turizm\u0105. Su tvaraus turizmo augimu atokesn\u0117s regionos ir ma\u017ei kaimai turi \u0161ans\u0105 pasinaudoti \u0161ia ekonomine nauda \u2014 ta\u010diau reikia mok\u0117ti atskleisti \u201ema\u017e\u0105j\u012f\u201c paveld\u0105. Ar J\u016bs \u017einote, kad paprastas informacinis stendas kainuoja nuo 2 500 iki 5 000 frank\u0173?<\/span><\/p>\n

        Europoje \u012f UNESCO kult\u016bros paveldo s\u0105ra\u0161\u0105 \u012ftraukta tik 517 objekt\u0173, kurie pritraukia masin\u012f turizm\u0105. Likusioms 200 000 gyvenvie\u010di\u0173 \u0161iuo metu tr\u016bksta tinkamo kult\u016bros paveldo aktualizavimo sprendimo. Potencialas vis tiek begalinis.<\/strong> Genius Loci susieti QR medaliai u\u017epildo \u0161i\u0105 sprag\u0105. Projekt\u0105 galima pl\u0117toti visoje turtingoje vietiniu paveldu \u0160veicarijoje, Europoje ir pasaulyje. Manome, kad m\u016bs\u0173 medaliai gali tapti tikra Europos turizmo infrastrukt\u016bra ir vie\u0161osios erdv\u0117s elementu.<\/span>
        \n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”139571″ media_width_percent=”100″ uncode_shortcode_id=”374063″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_custom_heading text_size=”h3″ text_height=”fontheight-145063″ uncode_shortcode_id=”172354″]Artimo turizmas atsakingai ekonominei pl\u0117trai
        \n[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”211013″]Turizmas \u2014 tai kur kas daugiau nei laisvalaikio veikla. Tai galingas ekonomikos variklis, prisidedantis prie darbo viet\u0173 k\u016brimo, augimo, investicij\u0173 ir infrastrukt\u016bros gerinimo. Ta\u010diau \u0161\u012f sektori\u0173 b\u016btina valdyti atsakingai, kad b\u016bt\u0173 i\u0161naudota nauda ir suma\u017einti neigiami padariniai. Skatinant tvar\u0173, subalansuot\u0105 turizmo augim\u0105, pasaulio kryptys \u2014 net ir periferin\u0117s \u2014 gali pilnai pasinaudoti turizmo ekonomine galia savo ekonomikoms ir gyventojams. Genius Loci atitinka \u0161iuos poreikius.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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