La Industrial Ballad Sainte-Croix immerses visitors in the recent past of the industrial and manufacturing town of Sainte Croix, this industrial heritage being today valued at UNESCO.Reuge, Bollex, Paillard... so many famous brands all originate from Sainte-Croix in the North Vaudois.

From the 19th century onwards, Sainte-Croix became one of the major industrial centers of the Canton of VaudTaking advantage of hydroelectric power, the proximity of forests, and above all, a highly skilled workforce, the town specialized in precision mechanics. Initially focused on watchmaking and the manufacture of music boxes, it quickly distinguished itself through the production of automata, phonographs, and later typewriters and measuring instruments. These products, exported worldwide, brought renown to Sainte-Croix far beyond the borders of Switzerland.

Inauguration of the Industrial Walk

The Genius loci industrial walk Following the old production routes, one discovers imposing factory buildings with understated facades, workers' houses clustered around the workshops, and traces of the water networks that supplied the machines. Each stage recalls the ingenuity of local artisans and engineers, capable of adapting their production to technological developments and economic upheavals.

But this walk is more than just a look back at the past. It also shows how Sainte-Croix has reinvented its industrial heritage. The former factories now house cultural spaces, museums, and innovative businesses, perpetuating the spirit of precision and creativity that characterizes the region. The industrial walk thus becomes a link between memory and present, offering visitors a meaningful understanding of the local identity.

The mission of Genius Loci is to make the development of local heritage accessible to as many people as possible.

Our prices are intended to be affordable for cities, regions and small villages. For the price of a single classic tourist sign, it is possible to deploy several dozen of our medals.

It is possible to acquire only a pack of 20 medals, or to entrust us with a broader mandate based on support, which includes a citizen workshop and a WhatsApp support group dedicated to your project.

Test the design of your medals?

Our Simulator allows you to test several variants of your future medal in a few clicks. It is possible to modify the two inscriptions at the top and bottom.

Medals Simulator

All prices are detailed in our booklet:

Pack

Medals

  • 20 medals & the digital solution
  • Custom Medals
  • Content hosting
  • Training videos
Pack

Support

  • 60 medals & the digital solution
  • Genius Loci PRO offered (1 year)
  • Content hosting
  • Custom Medals
  • A face-to-face workshop with citizens in your municipality
  • 1 technical referent
  • Whatsapp group with support

AboutGenius Loci

2000 years ago, the Romans thought that every place was protected by a Genius Loci, - the spirit of the place.

Today, the “genius loci” designates the particular atmosphere of a place, its character, its history. The term is particularly used in architecture.

Now we’ve taken up this notion to create a rewarding and easy-to-use tool for cities, community organizations and individual citizens, to promote and digitize their favorite hidden attractions and secrets, while preserving heritage for all to access.

Created in Switzerland by the brains behind Design Sprint Ltd, Genius Loci SA offers the possibility of making hyperlocal destinations finally attractive, at a very affordable cost for cities, associations and communities.

Statues Genius Loci up close