Typical questions from municipalities and tourist offices
This document is intended for tourist offices and municipalities responsible for infrastructure, tourism, and heritage. It aims to provide clear and practical answers to the initial questions that arise when a local authority assesses Genius Loci as a tool for enhancing value…
Genius Loci wins the MITdesignX Audience Prize
Genius Loci wins the Audience Prize after 4 months in the MITdesignX accelerator program at the prestigious Le Rosey Institute in Switzerland. On December 12, 2025, at the heart of the prestigious Le Rosey Institute in Rolle, the Pitch Day of the first MITdesignX cohort in Switzerland took place, a highlight bringing together…
Smapshot and Genius Loci
Episode 12 of Genius Loci The Story! Steph and Professor Stéphane Lecorney from HEIG-vd present the new Smapshot x feature Genius LociA few months ago, at the Memoriav market in Solothurn, Stéphane Lecorney, Associate Professor at HEIG-vd, approached Genius Loci in the…
Genius Loci at school and university
Learning with a real, living, shared territory: Heritage is not fixed in books or archives. It lives in places, in stories, in local memories. With Genius LociSchools, gymnasiums and universities work directly on the ground, in conjunction with the municipalities…
The production of medals Genius Loci to Afiro
Episode 11 of Genius Loci the Story! Vlog at Afiro to discover the manufacturing process of our medals Eglé and Stéph visit Afiro's locksmith and metal construction workshops in Aubonne, Switzerland, which manufacture the medals Genius Loci.Afiro is a training social enterprise,…
Genius Loci : the Deep POI
Architecture and Technological VisionFor an in-depth narrative mapping of territories If you are reading this, you are probably familiar with this term used in tourist offices: POI (=Point of Interest). These are places listed for their cultural interest, their value…
The design secrets of stainless steel medals Genius Loci
This morning, with the perfect light streaming into the workshop, I thought it was a good time to show you our stainless steel medal up close. Genius LociIt's a simple object, but it took months to conceptualize down to the smallest detail. Nothing was left undone.
Genius Loci in Vercorin
Episode 10 of Genius Loci The Story! Vlog in the magnificent village of Vercorin, discovering the historic painted facades. Eglé and Stéph go on a medal hunt in the historic village of Vercorin! More than 40 medals created by Michel Aberson (linguist, professor, and specialist)...
Why and how we designed QR medals Genius Loci
Keeping it simple is a complex matter. And we wanted to share with you some of the key design principles that led to making it simple. Genius Loci the product it is today. For several years, our team has been working on a simple but ambitious goal: to enable everyone to…
Genius Loci Looking back to 2024
Episode 09 of Genius Loci the Story! Looking back at the year 2024, and the launch of Genius Loci PRO Eglé Julien and Stéph look back in detail at this exceptional year 2024! We felt this year as a real boost and wanted to share with you images and moments…
Back to the creation of Genius Loci
Episode 08 of Genius Loci the Story!A look back at the creation of Genius Loci and the first two years of the project An afternoon spent with the journalist N.Dépraz, on the menu of this long format: behind the scenes of Genius Loci, the presentation of the first prototypes and much more!Genius Loci...
Gold medal at the Geneva Exhibition of Inventions
Episode 07 of Genius Loci the Story!File a patent and the Salon des Inventions In April 2023, Genius Loci won a Gold medal and the Public Prize at the Geneva International Exhibition of Inventions. A look behind the scenes of this adventure!Genius Loci the story…
The Genilem Prize
Episode 06 of Genius Loci the Story!The Genilem Prize In December 2022, Genius Loci is officially launched thanks to the Genilem Prize. The Adventure of Genius Loci with Genilem in Geneva: a spotlight Our team then had the immense pleasure of working with Cyrille…
First designs
Episode 05 of Genius Loci the Story!First real interface designs. We move on to the graphic design and the first clickable models of the prototype with Figma. In our fifth episode, let's lift the veil on a crucial stage in the creation of " Genius Loci »: the design of…
First tests
Episode 04 of Genius Loci the Story! First tests. How was the concept validated? Validate the concept of Genius Loci thanks to our experience of Design Sprint When we embark on a new entrepreneurial adventure, uncertainty is often our greatest…
We talk to Julien about it
Third episode of Genius Loci the Story!We presented the idea to Julien You should never go alone. The time had come to present the concept to our sidekick JulienWelcome to episode 3 of “ Genius Loci: The story ". Today we have a very special guest, Julien…
The name
Second episode of Genius Loci the Story!But where does this funny name come from? Genius Loci : The origin of the name The quest for the perfect name Hi all ! We are Steph and Eglé Cruchon, the brains behind Genius Loci. Today we are going to tell you how the name of our…
The idea
First episode of Genius Loci the Story! Today we're talking to you about the Idea. Genius Loci : redefining heritage tourism The beginning: a quest for authentic cultural tourism Hi all ! We are Steph and Eglé Cruchon, fervent defenders of heritage tourism and…
The digitalization of heritage in the service of tourism innovation
Technology, artificial intelligence, new economy: driven by technological advancements and the changing expectations of travelers, the tourism industry is constantly evolving. How is this sector reinventing itself with digitalization?
Slow tourism, a vector of growth and economic diversification of a region
Genius Loci, will an innovation in the field of heritage development and slow tourism contribute to the economic development of our regions? How has the COVID crisis accelerated this process?
Why trust citizens to tell their city?
In Europe alone, there are more than 200 towns or small villages. Only 000 to date are listed on the famous UNESCO List. Yet, much more than just dots on the map, these localities are home to millions of people who have their own lives, stories, memories...
Why local communities are the best way to preserve the memory of places
If you are on this site, there is a good chance that you have heard of the concept of "genius loci". It is about the unique character or spirit of a place. In ancient Roman religion, it was seen as the protective spirit of a place, usually depicted in the form of a serpent or…