The Industrial Trail of Sainte-Croix immerses visitors in the town's recent past as a manufacturing and industrial hub — a heritage now recognized by UNESCO.Reuge, Bolex, Paillard… these world-famous names all have their roots in Sainte-Croix, in the Nord vaudois.

From the 19th century onward, Sainte-Croix grew into one of the leading industrial centres of the canton of Vaud. Drawing on hydraulic power, the proximity of forests, and above all a highly skilled workforce, the municipality carved out a speciality in precision mechanics. Starting with watchmaking and music box manufacture, it quickly distinguished itself through the production of automata, phonographs, typewriters, and measuring instruments. These objects, exported across the globe, brought Sainte-Croix renown far beyond Switzerland's borders.

Inauguration of the Industrial Trail

The Genius Loci industrial trail follows the former lines of production: visitors discover imposing factory buildings with their understated facades, workers' houses clustered around the workshops, and the traces of the water networks that once powered the machines. Each stop speaks to the ingenuity of local craftspeople and engineers, who continually adapted their output to shifting technologies and economic upheavals.

Yet this walk is far more than a glance backward. It also shows how Sainte-Croix has reinvented its industrial heritage. The old manufacturing plants now house cultural venues, museums, and innovative businesses, keeping alive the spirit of precision and creativity that defines the region. The industrial trail thus becomes a bridge between memory and the present, offering visitors a meaningful insight into local identity.

La mission de Genius Loci est de rendre accessible la valorisation du patrimoine de proximité au plus grand nombre.

Nos prix se veulent abordables pour les villes, régions et petits villages. Pour le prix d’un seul panneau touristique classique il est possible de déployer plusieurs dizaines de nos médailles.

Il est possible d’acquérir uniquement un pack de 20 médailles, ou de nous confier un mandat plus large basé sur un accompagnement, qui inclu un atelier citoyen et un groupe WhatsApp d’entraide dédié à votre projet.

Test the design of your medals?

Our Simulator lets you try several variants of your future medal in a few clicks. You can edit the two inscriptions at the top and bottom.

Medal Simulator

All prices are detailed in our brochure:

Pack

Medals

  • 20 medals & the digital solution
  • Personalised medals
  • Content hosting
  • Training videos
Pack

Support package

  • 60 medals & the digital solution
  • Genius Loci PRO included (1 year)
  • Content hosting
  • Personalised medals
  • An on-site workshop with citizens in your municipality
  • 1 dedicated technical contact
  • WhatsApp group with assistance

AboutGenius Loci

2,000 years ago, the Romans believed every place was protected by a Genius Loci, the spirit of place.

Today, “genius loci” refers to the unique atmosphere of a place – its character, its history. The term is particularly used in architecture.

We have built on this idea to create a tool for showcasing and digitising heritage – driven by citizens themselves.

Founded in Switzerland by the designers of Design Sprint Ltd, Genius Loci SA finally makes hyperlocal destinations attractive. Truly affordable for municipalities, associations and local authorities.

Statue Genius Loci de près