Based in the Lausanne region of Switzerland, Genius Loci SA is a startup active in heritage digitisation and hyperlocal tourism promotion. A modern, sustainable and affordable valorisation solution.
It is often cultural heritage, local stories and legends, or the people you meet, that give a trip its true flavour. Local tourism needs to be developed and modernised. Cities only valorise a tiny fraction of the places of interest on their territory. Too often with old-fashioned communication. Content is often static and one-sided. Usually untranslated.
Genius Loci makes it possible to finally make these hyperlocal destinations attractive, at a highly accessible cost for cities, local authorities and even private owners. Our platform enables the creation of thousands of interactive digital spaces that valorise Places of Interest and contribute to their promotion and collective memory.
Stéph Cruchon
CEO
Founder of Design Sprint SA and co-founder of Genius Loci, Stéph is a designer with more than 20 years of experience in digital design and innovation.
Throughout his career, Steph has worked as a designer and consultant with companies such as Adobe, the WHO, Longines, Swiss Re, Autodesk, Swissquote bank, L’Oréal, Climeworks, Kudelski and many others, to rapidly design and prototype their services, strategies and products.
Eglé Cruchon
COO
Co-founder of Genius Loci, Eglé holds a degree in social sciences and trained as a psychologist. She started her career in education, working for years in multicultural environments, coordinating, engaging and building trust between teams and clients. Her passion for psychology is a strength for understanding users and customers: their habits and behaviours, as well as their expectations and motivations.
Julien Suard
Head of Design
With more than 20 years of experience in product design, Julien is the former Head of Design and UX/UI at Infomaniak Network SA, Switzerland’s leading web host. He spent 9 years rethinking the company’s ecosystem, its Design System and unifying all Infomaniak products for a better user experience.
Julien today leads the design of major digital products, co-facilitates workshops and teaches courses focused on user experience (UX) and prototyping.
Scan a medal and unlock the treasures of heritage
Genius Loci, the start-up that enhances heritage
Genius Loci wins the Genilem Prize 2022!
With Genius Loci, Steph Cruchon wants participatory information panels
Steph Cruchon tells us about Genius Loci
