Genius Loci the Story

Genius Loci, or how to reinvent hyperlocal heritage enhancement.

In fact, the idea was born ten years ago, on a walk, somewhere around Fribourg in Switzerland

Along the way, we came across an old church, half in ruins, slowly being swallowed by vegetation.

The place was incredible

Steph: Did you see that? Where are we?

Eglé: (Checking Google Maps) Um… in the middle of nowhere…

Steph: What’s this place called?

Eglé: Nothing written… not even a sign.

That same day, we kept coming across amazing places: a huge oak tree, a mysterious rock split in two, a forgotten medieval tower, an Art Deco manor, a lonely romantic bench… All these places felt special. They had secrets and stories, but no one to tell them.

No sign

Nothing.

So we had the BIG IDEA: indestructible physical medals, hidden in the middle of nowhere, opening onto a digital space with rich, authentic, emotional, fun content you simply cannot find anywhere else.

For us, it’s THE best solution to showcase the millions of places still hidden around the world.

Our dream is simply that in a few years’ time, we might wander at random into a major European city and discover our medals down some mysterious alley.

Genius Loci in the press