What is Genius Loci Pro?

A platform to create, share and analyse your tourist trails: automatically generated pages, QR codes and statistics for your territory.

How do I create a tourist page with Genius Loci Pro?

Connect your points of interest and a customisable page is generated automatically, accessible via a link or QR code — no webmaster needed.

Do visitors need to install an app?

No: a simple QR scan is enough. Visitors access the trail in map or list mode, with estimated duration, distance and badges to discover.

How can I get a Genius Loci Pro quote?

Use the price configurator on this page or request an offer: pricing is based on badges, trails and Mapbox options.

Genius Loci Pro: platform for tourist trail management

Genius Loci Pro — the management and analytics platform for destination tourism experiences.

Genius Loci Pro discover village QR code

Create and share your thematic and tourism trails with ease.

Genius Loci Pro lets you build and share your trails using automatically generated QR codes and web pages.

A fun, universally accessible visitor experience

By scanning the QR code, visitors land on a dedicated trail page and follow it at their own pace. They can explore your town or village independently using a map view, a list view, and a full trail description. Estimated duration, total distance, and the number of medals to discover are all displayed at a glance.

No app to download
A single scan is all it takes
An interactive map of points of interest
A tourism page ready in 2 clicks

A scalable infrastructure

600

Passionate contributors

Territories, across 3 countries

3400

Stories already geolocated

Step into your visitors' shoes — scan these 2 QR codes

Tourism page

Trail map

Examples of how to use QR codes across your communication materials

Genius Loci PRO — Live Demo

How does it work?

Getyour Demo kit

A real Genius Loci demo medal + our brochure
🎁 Free kit — you only cover the shipping costs.

Order the Kit

A tourism page, ready in 2 clicks

Genius Loci Pro takes the complexity out of building thematic trails. The moment you link your points of interest together, it automatically generates a fully customisable page — accessible via a direct link or a QR code. Save time with zero technical hassle and no webmaster required. Simply direct your visitors to the page so they can effortlessly explore your points of interest and local heritage, on desktop or mobile.

AboutGenius Loci

2,000 years ago, the Romans believed every place was protected by a Genius Loci, the spirit of place.

Today, “genius loci” refers to the unique atmosphere of a place – its character, its history. The term is particularly used in architecture.

We have built on this idea to create a tool for showcasing and digitising heritage – driven by citizens themselves.

Founded in Switzerland by the designers of Design Sprint Ltd, Genius Loci SA finally makes hyperlocal destinations attractive. Truly affordable for municipalities, associations and local authorities.