Episode 06 of Genius Loci the Story!The Genilem Prize
In December 2022, Genius Loci was officially launched thanks to the Genilem Prize.
Genius Loci’s adventure with Genilem in Geneva: a spotlight moment
Our team then had the immense pleasure of working with Cyril Déléaval, a seasoned Genilem coach. Cyril, with his background in sociology and entrepreneurship, was able to help us thanks to his experience of the business world.
Genilem: Helping start-ups bloom
Genilem, a Vaud-Geneva (VD-GE) association recognised for its crucial role in the Swiss start-up ecosystem, offers a three-year acceleration programme. This programme, punctuated by expert advice and networking opportunities, is designed to propel young companies toward success.
Our Experience with Genilem
Taking part in Genilem’s annual competition was a pivotal moment for Genius Loci. This challenge allowed us to showcase our ability to articulate our vision in a very limited time. The resulting media exposure was a real springboard, opening doors to new strategic collaborations and greater recognition in the entrepreneurial community.
The impact of the Genilem competition
Genilem’s tailored support, combined with our entrepreneurial determination, played an essential role in our growth. Cyril was able to steer us through market complexities and helped us refine our business model, while also giving us important advice on strategic decisions and timing.
Beyond the support: our first months in the Genilem ecosystem
Our journey with Genilem was more than just a support programme. It was a deep learning experience, exposing us to varied and stimulating perspectives in the world of entrepreneurship. This period was marked by a series of workshops, mentoring sessions and networking events that enriched our understanding of the French-speaking Swiss entrepreneurial landscape.
Conclusion: A key milestone and a welcome spotlight
In summary, our interaction with Cyril and our immersion in the Genilem programme were key milestones in the Genius Loci story. Their support was a catalyst, not only for the development of our start-up, but also for our personal growth as entrepreneurs. Genilem’s ability to nurture innovative start-ups in Switzerland proves that effective mentoring, targeted innovation and rigorous execution can turn an idea into a thriving and lasting business reality.
Genius Loci the Story
Episode 12
Smapshot and Genius Loci
Episode 11
Genius Loci medal production at Afiro
Episode 09
Genius Loci looks back at 2024
Episode 08
Looking back at the creation of Genius Loci
Episode 07
Gold Medal at the Geneva Inventions Show
Episode 05
First designs
Episode 04
First tests
Episode 03
Pitching the Idea to Julien
Episode 02
The name
Episode 01
The Idea
All prices are detailed in our brochure:
Pack
Medals
- 20 medals & the digital solution
- Personalised medals
- Content hosting
- Training videos
Pack
Support package
- 60 medals & the digital solution
- Genius Loci PRO included (1 year)
- Content hosting
- Personalised medals
- An on-site workshop with citizens in your municipality
- 1 dedicated technical contact
- WhatsApp group with assistance
AboutGenius Loci
2,000 years ago, the Romans believed every place was protected by a Genius Loci, the spirit of place.
Today, “genius loci” refers to the unique atmosphere of a place – its character, its history. The term is particularly used in architecture.
We have built on this idea to create a tool for showcasing and digitising heritage – driven by citizens themselves.
Founded in Switzerland by the designers of Design Sprint Ltd, Genius Loci SA finally makes hyperlocal destinations attractive. Truly affordable for municipalities, associations and local authorities.





