Episode 06 of Genius Loci the Story!The Genilem Prize.
In December 2022, Genius Loci was officially launched thanks to the Genilem Prize.
The Genius Loci adventure with Genilem in Geneva: a spotlight moment
Our team then had the immense pleasure of working with Cyrille Déléaval, a seasoned Genilem coach. Cyrille, with his background in sociology and entrepreneurship, was able to help us thanks to his business-world experience.
Genilem: support for start-up emergence
Genilem is a Valdo-Genevan association (VD-GE) recognised for its crucial role in the Swiss start-up ecosystem, offering a three-year acceleration programme. Punctuated by expert advice and networking opportunities, this programme is designed to propel young companies towards success.
Our experience with Genilem
Taking part in Genilem’s annual competition was a pivotal moment for Genius Loci. This challenge allowed us to highlight our ability to articulate our vision in a very limited time. The resulting media exposure was a real springboard, opening doors to new strategic collaborations and greater recognition in the entrepreneurial community.
The impact of the Genilem competition
Genilem’s personalised support, combined with our determination as entrepreneurs, played an essential role in our growth. Cyrille guided us through market complexities and helped us refine our business model, while giving us important advice on strategic decisions and timing.
Beyond support: our first months in the Genilem ecosystem
Our journey with Genilem was more than a simple support programme. It was a deep learning experience, exposing us to varied and stimulating perspectives in the world of entrepreneurship. This period was marked by a series of workshops, mentoring sessions and networking events that enriched our understanding of the Romand entrepreneurial landscape.
Conclusion: a key milestone and a welcome spotlight
In summary, our interaction with Cyrille and our immersion in the Genilem programme were key steps in the history of Genius Loci. Their support was a catalyst, not only for the development of our start-up, but also for our personal growth as entrepreneurs. Genilem’s ability to nurture innovative start-ups in Switzerland proves that combining effective mentoring, targeted innovation and rigorous execution can turn an idea into a thriving, sustainable business reality.
Genius Loci the Story
All prices are detailed in our brochure:
Pack
Medals
- 20 medals & the digital solution
- Personalised medals
- Content hosting
- Training videos
Pack
Support package
- 60 medals & the digital solution
- Genius Loci PRO included (1 year)
- Content hosting
- Personalised medals
- An on-site workshop with citizens in your municipality
- 1 dedicated technical contact
- WhatsApp group with assistance
AboutGenius Loci
2,000 years ago, the Romans believed every place was protected by a Genius Loci, the spirit of place.
Today, “genius loci” refers to the unique atmosphere of a place — its character, its history. The term is particularly used in architecture.
We have taken up this idea to turn it into a tool for showcasing and digitising heritage, driven by citizens themselves.
Founded in Switzerland by the designers of Design Sprint Ltd, Genius Loci SA finally makes hyperlocal destinations attractive, at a cost that is genuinely accessible to municipalities, associations and local authorities.





