Genius Loci Pro — the platform to manage and analyse your territorial tourism experience.
Create and share your tourist and themed routes with ease.
Genius Loci Pro lets you create and share your routes with QR codes and automatically generated pages.
A playful, universal visitor experience
Visitors scan the QR code and explore the route at their own pace. They can discover your town or village independently with map mode, list mode and a route description. They see average route time, distance to cover and number of medals to find.
- No app to install
- One simple scan is enough
- A map of points of interest
- Tourist page in 2 clicks
A scalable infrastructure
600
Passionate contributors
50
Territories, across 3 countries
3400
Stories already geolocated
Experience what your visitors see by scanning these 2 QR codes
Tourist page
Route map
Examples of using QR codes in your communication materials
Genius Loci Pro demo
How does it work?
You order a pack of personalised medals
Create your own content and invite the right people to contribute
Once your medals are installed and geolocated, create your tourist routes
Your tourist pages are accessible via a simple QR code — no app needed!
Manage your medals and check your visitor statistics.
A tourist page in 2 clicks
Genius Loci Pro simplifies themed route creation. Once you link your points of interest, it automatically generates a customisable page, accessible via link or QR code. Save time with no technical hassle and no webmaster. Direct visitors to this page so they can easily discover your points of interest and heritage, on desktop and mobile.
AboutGenius Loci
2,000 years ago, the Romans believed every place was protected by a Genius Loci, the spirit of place.
Today, “genius loci” refers to the unique atmosphere of a place – its character, its history. The term is particularly used in architecture.
We have built on this idea to create a tool for showcasing and digitising heritage – driven by citizens themselves.
Founded in Switzerland by the designers of Design Sprint Ltd, Genius Loci SA finally makes hyperlocal destinations attractive. Truly affordable for municipalities, associations and local authorities.
