It is important that your content reflects your personality.
As a rule, try to write in a simple, direct way — as if you were speaking to people close to you.
Content can be by turns historical, emotional, poetic, funny, enigmatic…
Think about the experience of future visitors when they discover your medal!
For each secret, the first part — the hook — is limited to 140 characters. It should engage readers and spark curiosity.
Then, in the second part of the secret, you can write more information or detail.