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Showcasing the hidden secrets of your area, sustainably and collaboratively, with Genius Loci.

Genius Loci connected medals are an innovation in the promotion of hyperlocal heritage tourism.

Genius Loci is an innovative solution that makes it easy and affordable to showcase local heritage in depth. All thanks to an ingenious system based on QR codes.

By combining a physical medal to install near points of interest with an exclusive digital space accessed via a simple QR code scan, visitors can discover the unique stories of the sites they visit, told by those who know the region best: passionate locals.

Unlike costly tourist signage that is often difficult to integrate into public space, Genius Loci offers a smooth, elegant, modern experience with no app download required. One simple scan and the visitor is taken into the story of the place, directly on their own smartphone. Local authorities can thus cover a wider territory while involving the local population (if they wish) in the creation of authentic and captivating content.

A real asset for tourist offices, towns and regions looking to invigorate exploration of their territory while enriching the visitor experience.