Genius Loci wins three years of personalised coaching to strengthen its development and accelerate its growth.
Genius Loci SA successfully completed every stage of the Genilem selection process, culminating in a presentation before the Project Selection Committee on 22 March at Publishing Factory in Lausanne.
The monthly coaching provided by Genilem coaches focuses on four main areas: strategy, human resources, finance and sales. In addition, setting up a challenge board gives the company an opportunity to prepare for effective board management. The programme also includes specialised training to strengthen technical skills, plus access to a wide network of experienced entrepreneurs to stimulate growth and avoid common pitfalls.
Genius Loci connected medals represent a new approach to promoting hyperlocal heritage tourism, replacing and digitising traditional tourist panels. The platform linked to the QR codes gives tourism and heritage professionals a shared professional solution that brings together all their needs and provides visitor insights. To encourage content co-creation, the medals created by Stephane Cruchon, Eglé Cruchon and Julien Suard can also be used by regions and municipalities that wish to do so.
