Make your town attractive while fostering citizen participation.
Your passionate residents can finally spotlight places that are still little known.
Like a treasure hunt, Genius Loci content is hidden in connected medals and only reveals itself to visitors once they are on site.
Safeguard and showcase your local heritage with Genius Loci
Designed for Europe’s 200,000 towns and villages, our product is both physical and digital: a 10 cm brushed 316L stainless steel medal, engraved with your project name and fitted with a QR code. A single scan unlocks an exclusive digital space, revealing the secrets of the place. The medals operate as a network of Deep Points of Interest, enabling heritage enhancement at scale — across multiple municipalities, regions, or départements — so that they can take back control of their narrative, in the face of the platforms and generative AI tools that currently dictate it.
Management interface
- Venue management
- Content co-creation
- Statistics
Stainless steel medal for every location
Digital interface
- Your content, beautifully presented
- One scan — no app required
- One-click translations
Safeguard and showcase your heritage with Genius Loci.
Designed for Europe’s 200,000 towns and villages, our product is both physical and digital: a 10 cm stainless steel medal, engraved with your project name and fitted with a QR code. A single scan unlocks an exclusive digital space, revealing the secrets of the place.
Admin interface
- Venue management
- Content co-creation
- Statistics
Digital interface
- Your content, beautifully presented
- One scan — no app required
- One-click translations
Steph Cruchon tells us about Genius Loci
Hidden treasures only the locals know
What do these medals look like?
Our medals measure 9 x 11 cm. Sleek and elegant, they fit anywhere, as close as possible to the object being showcased.
We make them in Switzerland, in our own workshop. They are crafted from brushed stainless steel — a particularly resistant and ecological material, as it can be recycled very easily.
Customisation
We offer personalised engraving on the medals for local authorities, associations or individuals.
Minimum order: 20 medals.
Ask us for a quote.
Built to last
We chose brushed 316L stainless steel for its extreme resistance to corrosion and the elements.
The engraving is produced through a special laser marking process that reacts with the stainless steel and tints it deeply. Our medals therefore stand up to scratches far better than standard printed signs.
AboutGenius Loci
2,000 years ago, the Romans believed every place was protected by a Genius Loci, the spirit of place.
Today, “genius loci” refers to the unique atmosphere of a place – its character, its history. The term is particularly used in architecture.
We have built on this idea to create a tool for showcasing and digitising heritage – driven by citizens themselves.
Founded in Switzerland by the designers of Design Sprint Ltd, Genius Loci SA finally makes hyperlocal destinations attractive. Truly affordable for municipalities, associations and local authorities.
Safeguard and showcase your local heritage with Genius Loci
Designed for Europe’s 200,000 towns and villages, our product is both physical and digital: a 10 cm brushed 316L stainless steel medal, engraved with your project name and fitted with a QR code. A single scan unlocks an exclusive digital space, revealing the secrets of the place. The medals operate as a network of Deep Points of Interest, enabling heritage enhancement at scale — across multiple municipalities, regions, or départements — so that they can take back control of their narrative, in the face of the platforms and generative AI tools that currently dictate it.
Management interface
- Venue management
- Content co-creation
- Statistics
Stainless steel medal for every location
Digital interface
- Your content, beautifully presented
- One scan — no app required
- One-click translations
Safeguard and showcase your heritage with Genius Loci.
Designed for Europe’s 200,000 towns and villages, our product is both physical and digital: a 10 cm stainless steel medal, engraved with your project name and fitted with a QR code. A single scan unlocks an exclusive digital space, revealing the secrets of the place.
Admin interface
- Venue management
- Content co-creation
- Statistics
Digital interface
- Your content, beautifully presented
- One scan — no app required
- One-click translations